Episode 72 – How to grow your business locally with a TRY BEFORE YOU BUY strategy

Why would I speak over 50 times for FREE?

I’m either crazy (don’t answer that question) OR I’ve discovered a way to increase my influence, impact, and income while giving back to my community. It’s called Igniting Souls Fellowship.

Many of you have asked me recently, “Kary how can I create my own version of your ‘Igniting Souls Fellowship’ where I live.” Others have “borrowed” my model. Daphne created “Third Thursdays” and Kathy created “Mentoring Mondays.” Great job ladies.

In this week’s episode I teach you: How to grow your business locally with a TRY BEFORE YOU BUY STRATEGY. In it I unpack 4 years of Igniting Souls Fellowship. (Structure, flow, strategy, pros, cons, wins, failures, and much more.)

(Listen here via itunes, audioboom, stitcher, or click play on the pic below.)

 

 

And because I’m committed to helping you, this week I took action and made a live video in front of a live audience. I filmed our June Igniting Souls Fellowship. (BTW: You’re always invited to this FREE monthly event, my gift to you.) WATCH IT HERE.

Already it’s reached thousands of people (see pic below). I admit it was a little out of my comfort zone, filming it live, because I usually speak on video OR to a live audience. I’ve rarely done both at the same time.

IGNITING SOULS FELLOWSHIP TOPIC BELOW fb live

Fact! You’re more powerful than NASA

What is this amazing power you have?

Believe it or not, it’s in your pocket? Want to guess what it is?

Try…your smart phone!

Back in 1969, NASA computers cost $3.5 million a piece and were the size of a car. Each could perform several hundred thousand additional operations per second, and their total memory capacity was in the megabyte range.

Your smartphone today is millions of times more powerful that all of NASA’s combined computing in 1969

Who cares? And why does this matter?

Over the past couple years I’ve recorded over one hundred videos that have received hundreds of thousands of views from people all over the world. (A few here)

These videos range from a guy who stole my shopping cart TWICE in the same day to one with my friend Tom Ryan, coach of the Ohio State Buckeye wrestling team that got over 55,000 views.

Again, who cares? And why does this matter?

Because many of you have asked me how you start making your own videos on your smart phones. You asked me questions like:

* What types of videos should I make?
* How do I make them?
* Does the title of my video matter?
* How can I get people to share my video?
* Should I post it to YouTube or Facebook and why does it matter?
* How can I change the thumbnail for my video?
* Did Chewbacca mom really make $400,000 from one 4 minute video?

If your brand new to smart phone video OR if you’re a pro, you might enjoy the FREE training. I’m leaving it up for a little while longer. I teach you how to make powerful videos from your smartphone by using my framework:

V = Value
I = Impact
D = Direct
E = Emotional
O = Original

Cool Surprise Coming Next Week:

I’ll share more next week. But if you want a sneak peek you can watch it HERE now.

You coming to Igniting Souls 2016?

Igniting Souls Conference (October 22-23 – Becoming Unhackable) Ticket Price Increases today June 13th!

Episode 71- WHY YOU NEED TO NICHE: How being a jack of all trades guarantees you won’t be a master of money

Maybe you’ve heard people boast how they’re a:

Jack of all trades and a master of none

But is this really something to boast about? Or is it a sign that they haven’t done the deep work.

If you look at superstars they have something in common. They’re all masters. Why? Maybe because they all narrowed their niche.

Take a peek: 

Steve Jobs = Innovative pioneer

Dave Ramsey = Financial freedom

Harriet Tubman= Influential abolitionist

Marcus Buckingham = Strength-based leadership

Bono = Humanitarian activist

Martin Luther King Jr. = Freedom fighter

John Eldredge = Unleashed heart

You be the judge. Imagine you’re on vacation in a small town and your tooth starts killing you. Let’s say there are two dentists in that town who can fix your tooth. 

 FIRST DENTIST (Jack) = The first dentist named Jack markets himself as a taxidermist, candlemaker, gardener, grocer,  ski instructor, and dentist. 

SECOND DENTIST (Nancy) = The second dentist named Nancy markets herself as a dentist only.

 

 

With limited time which one would you visit?
I think most would agree. Dr. Narrow Niche Nancy would attract much more business. 

 In this episode we explore why you need to niche if you’re serious about making money. 
(Listen here via itunesaudioboomstitcher, or click on the pic above.) 

This week’s top videos I recorded with you in mind. (Click links to watch) 

This week’s top 2 quotes I wrote with you in mind: 

QUOTE 1 = When you’re doing your best creative work, put your head down, finish the deadline, and let the world pass you by. When you lift your head back up, finished, the world will be exactly the same, and you’ll be the one who has changed.

QUOTE 2 = TODAY YOU ARE LOVED. Someone is receiving unwelcome news. Another is burying a loved one. Still someone else’s heart is breaking for their child to realize the truth. BUT TODAY YOU ARE LOVED. Someone is saying goodbye. Another is trying to make ends meet. Still someone else’s mind is slipping. BUT TODAY YOU ARE LOVED. You can spend the day fretting over how many likes, fans, readers, and friends you can amass. Or you can stand confident in the truth that TODAY YOU ARE LOVED…by the God who created everything.

Enjoy my free 7-day video course:

Join me live this week and in October:

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Episode 70 – The information DIET. How consuming too much content is giving your business a serious bellyache

 

I overheard someone a few months back boasting about the amount of books she read over the past year (more than one per week). In addition, this person also subscribes to dozens of blogs and podcasts. She attends conferences, purchases products, and enrolls in many courses.

The other people hearing these boasts were feeling rather small. They weren’t consuming half as much content as her, not even 10%. The self-limiting beliefs and doubts were written all over their faces. They wondered:

Maybe this is why my business isn’t going as well as it should?
Maybe this is the secret sauce of success?
Maybe I’m a loser?

If content volume alone was the true sign of success then, we should all drop everything and go binging. But content alone never helped anyone succeed. Knowledge isn’t power. The right use of knowledge is power. (It’s called wisdom.)

Focusing on volume at the expense of depth only ensures a shallow level of success. (Tweet This)

The truth is, most of us would experience massive benefits, personally and professionally, if we went on the Information D.I.E.T. Why? Isn’t this reckless or anti-intellectual to stop consuming as much content? Not if you consider the truth.

 

 

There’s more information produced every 2 days today than all the information ever created from the beginning of time until 2003. Did you catch that? This means if you’re going to play the volume game you’ll lose everyday!

About 7 years ago I went on an information D.I.E.T. First I’ll tell you the benefits. Next I’ll tell you the components.

BENEFITS OF THE INFORMATION D.I.E.T.

Have you ever stood in front of the cupboard or refrigerator looking for something to eat when you’re not even hungry? You might say everyday! If so you’re not alone.

We like to consume food when we’re bored, confused, overwhelmed, or uninspired.

Guess what? Many entrepreneurs do the same thing. They get bored, confused, overwhelmed, and uninspired too. When they do, the worst thing they can do is simply consume more content. This addiction to content is often fueled by fear (also called FOMO = Fear Of Missing Out).

The problem is they’re not even applying 1/10 of what they already know. More content gives them the illusion of accomplishment. They rationalize that they ARE doing something…they’re eating. But simply shoveling in more content only leaves them feeling guilty, fat, lazy, and undisciplined.

Seven years ago I made a commitment not to consume content unless I had a pre-established purpose.

Until thought is linked with a purpose, there is no intelligent accomplishment.   —James Allen (Tweet This)

In other words, I wouldn’t just go to the cupboard (in this case the Internet) and consume empty calories. Instead, I’d do the tough work before I eat. I’d determine my purpose for consuming the content first.

Then I wouldn’t consume another piece of content until I applied what I just consumed. This drastically reduced my intake and it forced me to become an implementor.

Did it work?
Unbelievably!

Besides having more margin, sanity, peace, contentment, and joy I also:

Went from my Day Job to Dream Job (full-time).

Wrote 4 more books. (7 total now)

Ghostwrote 3 other books.

Coached over 250 authors (many whom I helped write, publish, and market their own books.)

Co-founded Author Academy Elite.

Launched a Podcast.

Started a non-profit.

Coached over 1000 business clients.

Certified over 125 coaches, speakers, and trainers on my content.

Spoke at various conference, corporate/non-profit events.

Partnered with key influencers in my industry (such as Dan Miller for Escaping Shawshank).

Served my local business community with over 50 FREE seminars at the Igniting Souls Fellowship.

And much more.

COMPONENTS OF THE INFORMATION D.I.E.T.

You’d be amazed how much time you save if you chose to become selective about the content you consume. I’m not suggesting you stop consuming altogether. Rather, in episode 70, I share the formula I use to help me choose the content I consume.

I call it The Information D.I.E.T. It’s easy to list the components (knowledge). But if you want to hear how to use the formula you need to listen to the episode (wisdom). If you apply this formula in your own life you’ll literally save a minimum of 10 hours per week for the rest of your life.

Here are the components of the D.I.E.T.

D = Determine where you want to go

I = Identify who’s getting the results you want

E = Eliminate all the empty calories

T = Turn your focus only after squeezing and applying every last drop of value

Now go listen to the episode. Your belly and business will thank you.

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QUESTION: Do you think going on a D.I.E.T. will help you?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

LINKS:
Igniting Souls Conference
Kary Oberbrunner Author FB Page 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover more about Becoming UnhackableWe have multiple sessions on how to discover clarity personally and professionally.

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Episode 69 – How to become a better, stronger version of yourself. The benefits of being Built to Lead.

What’s your CHIEF desire?

Sex? Money? Fame? Nope…not even close.

I agree with Ralph Waldo Emerson:

Our chief want in life is someone who will make us do what we can. (Tweet This)

So now the bigger question…what CAN you do?

Without a doubt, I know you CAN be a better and stronger version of yourself. You’re soft. And you’re playing too safe and too small. I know you’re not putting in your best effort. I know you default toward laziness, cutting the corners, and mediocrity.

WHY?

Because I know what’s inside me…and I know what’s inside you. Last time I checked it’s called human nature. Our default has always been self-preservation. When we were being chased by lions in the jungle this was a good thing. But today our threats don’t have four legs and razor sharp teeth.

Today our threats look like complacency, settling, consuming, chronic pain, and going through the motions.

 

How do we wake up to the better version inside ourselves?

Two words: TRUTH TELLER.

You need one and so do I. Providentially, in 2001 I met a TRUTH TELLER who called me out and shut me up. He leaned into me and forced me to look at my own blindspots.

Chet Scott of Built to Lead, coached me through a powerful process that literally shifted my entire life. I realized by numbing my pain I was also numbing my potential. Sure the experience wasn’t always fun. But by inviting acute pain, I overcame a life of chronic pain. And in the process, I discovered my purpose…IGNITING SOULS.

The majority of people invest more time designing a 2-week vacation, than designing their entire lives. But without a plan, we coast through life, feeling lost and directionless. The result? We’re dead….we just haven’t made it official. It’s easy to ignore these costs.

But according to Swiss Psychologist Carl Jung:

The most damaging thing in the life of child, is the unlived life of the parent.

Your perspective matters because you don’t see things the way they are, but the way you are. If you feel defeated, discouraged, and disengaged…the world reflects a similar image right back at you. And although you were meant for more, the world isn’t going to hand you your purpose on a silver platter. It’s your responsibility to become a master in the art of living:

Master in the art of living: Someone who draws no sharp distinction between work and play; labor and leisure; mind and body; education and recreation. They hardly knows which is which. They simply pursues their vision of excellence through whatever they’re doing, and leave others to determine whether they’re working or playing. To themselves, they always appears to be doing both.

In episode 69, I set up the interview with Chet. I talk about the benefits of becoming Built to Lead. Then, for the next 30 minutes, I ask Chet to let it rip. It’s not sexy. It’s not polished or plastic. It’s the real “steak and potatoes” of what it takes to become a high performer.

I believe in you.

I know it’s time you became a better version of yourself. And here’s a little secret. Our loved ones love us—don’t get me wrong. But they wish we could become better versions of ourselves too.

Why?

Because they’re waiting for someone to show them the way. They want you to help them become better. But they don’t want to hear it…they want to see it. And your transformation will wake them up to the idea of their own transformation.

So what are you waiting for? Get busy building…yourself!

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QUESTION: Do you think people want to hear the truth?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

LINKS:

Chet Scott of Built to Lead
Igniting Souls Conference
Kary Oberbrunner Author FB Page 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover more about Becoming Unhackable. We have multiple sessions on how to become a better version of yourself.

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Episode 68 – Why you need a social media makeover: 8 Simple tweaks to get you and your brand better results online

I think if we’re honest, most of us are guilty of it…making mistakes on social media.
Maybe you wish you:

  • Could take something back.
  • Hadn’t posted when you were mad.
  • Didn’t come off with so much self-promotion.

Or you might be the opposite. Maybe you haven’t made mistakes.
Rather, you wish you could just get more people to:

  • Like your posts.
  • Be more engaged.
  • Buy your stuff.

Ever see someone’s posts and cringe? 
Ever think…what were they thinking?
Ever wish you could give someone a social media makeover?

I know, I know. It’s always those other people, not us.
They need the makeover, but we’ve got our stuff together.

Right?
Maybe not.

I think we could all use a few more points added to our SMQ = Social Media Intelligence.

Trust me when I say, I was the “poster boy” for all the wrong moves on social media when I first started. But today I’m glad I made them. Funny thing is over the years some corporations have even hired me to help them NOT make my mistakes.

I coach my clients to do the same:

Leverage your past pain into future influence, impact, and income. (tweet this)

In episode 68 I teach you how to give yourself a Social Media Makeover by focusing on 8 components. I list them below and unpack them on the episode. Get ready for a fun and enlightening experience.

(Listen above or via itunesaudioboomstitcher, or click on the pic below.) 

episode68

Give yourself a social media makeover by focusing on:

M = Mission

Is your mission clear? Clarity attracts; confusion repels….especially on social media.

A = Awareness

Ignorance isn’t bliss; it costs you big time in the end.

K = Keenness

Forget “street smarts.” Focus on “social media smarts.” It can be caught and taught.

E = Engagement

I’ll say it again. Marketing is storytelling. Draw them in a brilliant story.

O = Others

Selling is serving others, not yourself. Social media doesn’t ruin you; it reveals you.

V = Value

Any money ethically earned is a direct result of value creation. No value. No money.

E = Emotion

They remember how you made them feel, not what you said.

R = R.O.I.

Don’t believe the lies. Social media done well should pay dividends, a return on investment.

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QUESTION: Am I missing any? If you had to add one more, what would it be?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

LINKS:

Igniting Souls Conference
Kary Oberbrunner Author FB Page 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover more about Becoming Unhackable. We have multiple sessions on how to take your social media to the next level—personally and professionally.

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The only thing you need to become an author

Did I really say the “ONLY” THING?

As is in: One? Uno? Single? Sole? Lone?

Yep. It’s true.

There’s only one thing you need to become an author.

But that’s not what the Internet says?

The Internet says you need an agent, a proposal, and a platform. It says you need a big book advance and huge budget with a savvy publicist who’s a social media ninja master on twitter and Snapchat. It says you need a tour bus wrapped from top to bottom with a color version of your book cover (purple is best). And a plug from Oprah…and billboards too. Yeah, billboards of your face help a ton too.c1f47b79a0b2d2da1183b97257c5cc45

WHATEVER? 

43cf2eb32f3be0e60a48761f3aba2c5aLast time I checked, to become a mom or dad you just need one thing—a kid. You can buy all the baby stuff you want: strollers, car seats, bottles, pack-and-plays, onesies, diapers, changing tables, and cribs. But none of that stuff makes you a mom or a dad.

And billions of moms and dads all over the world have NONE of that baby “stuff.” Zero! Zilch! Nada! Zip! All they have is the one thing that actually counts…the baby!

Stop arguing for what you don’t want

Most “aspiring authors” never become an author because they overthink the process. They believe the lie, the hype, and the myths. They worry, stress, and freak out about what step #5013 might look like and so they never take step #1.

“Aspiring” authors fall into a trap—arguing for what they don’t want. Of course they say they want to write a book…82% of the population does. But sadly, 99% never do  because they get caught up in all the other stuff…just like “aspiring” parents and “aspiring” homeowners. All talk…no action.

The first step is the hardest…and the easiest

I’ve written 6 traditionally published books, 1 indie book, ghostwritten 3 others, and coached/consulted hundreds of authors. Every book required only one single thing. That’s it.

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Trust me. I’ve had some strikes against me. I’m bald. I have a girl’s name. I was labeled by professionals as “learning disabled” in elementary schools for a severe stuttering problem. I overcame an addiction to self-injury as a teenager and in my young adult years I finally pushed through a decade long battle with on-and-off depression. I understand Resistance.

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Sure I was scared to take the first step, but I’m so glad I did. Today I get messages from all over the world. People tell me how my books changed their lives. Most of these people I’ve never even met.

passive impact

As one of my mentors told me:

You don’t have to be great to start, but you have to start to be great. (Tweet this)

Here’s the only thing you need

I love the movie Inception. In it the main character Cobb, played by Leonardo DiCaprio’s character explains,

“What’s the most resilient parasite? An idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.”

I’ve had the privilege to coach hundreds of authors, through their own Resistance and into their dreams of becoming an author. I always begin with the first step…helping them create a killer book idea.

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Want me to help you create your own killer book idea?

Over the years many people have emailed, tweeted, called, and sent smoke signals asking me to help them create their killer book idea too. I hated to say no, but I had no other choice. I was busy coaching my own clients and managing my own writing career.

Saying no to all these aspiring authors was bugging me—big time! And so a few months ago, I blocked off a couple days down in West Palm Beach to shoot a FREE 7 day video course. It’s called My Book Hook.

Already thousands of aspiring authors have gone through the course and used it to begin their own writing career. In the course I teach you how to create your own killer book idea.

For a limited time, you can get the full course FREE. Just tell us where to send it by clicking here or on the pic below.

Then for the next 7 days I’ll show up in your inbox. There’s even a place where you can shoot me your questions. I’ll personally respond with my thoughts and advice on your book idea.

Nothing fires me up more than helping aspiring authors become real authors.

The only question is…when can we start? I’m ready. Are you?

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POST BELOW: I’d love to say hi to you. Please let me know your name where you’re from.

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic above to get instant access to my free 7-day system for creating your killer book idea.

( And if you know someone else who needs to read this, please encourage them by sharing this post.) 

Episode 67 – Becoming Unhackable: Closing the gaps that leak your power

Becoming Unhackable? 

Often we hear of THINGS getting hacked (phones, computers, bank accounts, etc.).
But 2 years ago I saw an interesting trend with some of my clients.

They had a dream of starting a business or ministry, writing a book or launching a cause or online course. They began with optimism, passion, and even clarity. BUT then something horrible happened.

THEY GOT HACKED.

This phenomenon set me on a quest. I wanted to discover why people get hacked.

Why do we get sidelined derailed, and knocked off course in our own pursuit of creating something transformational?

Not only did I uncover the things that hack us humans, I also discovered a powerful framework that makes us unhackable. Although this topic will be my passion project for the next few years, I lay the foundation in this episode.

 

THE TRUTH:

From the beginning of time, a formula existed—beneath the surface and under the radar. It knows no gap between ideation and implementation.

Translation?

Your thoughts became your experience.
Your beliefs became your perception.

THE PROBLEM:

But then suddenly and without warning, something hacked the system.
Simply put, something hacked you.

Throughout history, we cursed this widening gap, redefining it Resistance, self-sabotage, and other less notable terms.

THE COST:

Your dreams, hopes, and desires pulsate through every pore in your body. You know the price of these unfulfilled expectations and it’s not pretty.

Retreat only gives birth to regret. You’ve got the appetite. You’re close enough to taste it. Isn’t it time to sink your teeth into your future…now?

THE SOLUTION:

On October 22nd and 23rd a tribe gathers from around the globe. We’ll dive into massive action and unfiltered truth.

Together we’ll close the gap, reclaim our divine mandate, and discover how to become unhackable. The most important question…WILL YOU BE WITH US?

LINKS:

Igniting Souls Conference
Kary Oberbrunner Author FB Page 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover more about Becoming Unhackable.

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QUESTION: What would you do if you were unhackable.

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

Episode 66 – How to make fast cash as a professional coach. Kicking your coaching business into high gear overnight.

One of our listeners wrote in this week with a desperate request:

coaching business

The above excerpt is mild. But as I dove deeper into his story my heart broke. He has a wife and kids and he’s burning through cash…fast.

He needs to stop the bleeding…fast.

I wanted to help. And after a few days, I thought of a way. He gave me permission to share his story…without using his real name. And so I dedicated an episode for him…and others like him.

Although I’d never recommend launching a coaching business when you’re up against the ropes, without a backup plan, sometimes you don’t have a choice. Whether or not your back is against the wall, if you need strategies to kickstart your business, then tune in. I share the tactics I used to launch my own coaching business.

These principles can be integrated into many different industries. Don’t give in to your fears. There is hope.

Kick your business into high gear overnight.

(The Harvard Business Review Article I reference: What Coaches Can Do For You)

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QUESTION: Do you think it’s easier to be successful when your back is up against the wall?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover how to get busy living. See yourself through new eyes and begin creating the life you want.

 

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Episode 65 – Tapping into your inner Superhero. How to Sustain High Performance in Work and Life

Time to face the facts.

You’re not immortal. And you’re not getting younger.
You don’t even know where to find the fountain of youth.

Personally, I could care less if such a place exists.

I have more energy, margin, and passion than ever before.
And I don’t even consume caffeine, energy drinks, or reality TV.

So what’s my secret…

The past 5 years I’ve studied how to sustain high performance in work and life.
I’ve integrated these truths and discovered a formula that works for me.

After all, if your mission is to change the world, you can’t get sidelined from burnout, fatigue, or moral failure. In this episode I share exactly what I do on a daily basis.

Everyone has the same 24 hours. The difference is how we use them.
Are you ready to discover how to sustain high performance?

Your competition doesn’t want you listen.
They don’t want you to level up.
It’s your Life. It’s your Call.

 A copy of my OPUS (which I reference in this episode.)  

QUESTION: Do you think high performance is necessary for people with large visions?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

I believe you have what it takes. You may just not have the tools…at least not yet. Click here or on the pic below. See yourself through new eyes and begin creating the life you want.

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Episode 64 – When should you fire a client? Why doing work for anybody with money will kill you and your business.

Time to ditch the drama.

Some clients aren’t just worth it, even if they’re willing to pay your full fee. Truth is, these toxic clients are impossible to please, highly critical, and a liability to your mental health.

So, how can you spot them? Equally important, how do you fire them?

I’ve been blessed with the most amazing clients on the planet. This isn’t due to luck or chance. Rather, it’s an intentional process my business partner and I implement.

In this episode, I share how to find rock star clients.

Isn’t it time to ditch the drama?

QUESTION: Do you think it’s right to fire a toxic client?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover how to get busy living. See yourself through new eyes and begin creating the life you want.

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