Category Archives: Direction

conference: the good, the bad, the beautiful, conference

The truth about hosting your own conference

The Truth about Conferences Someone—who hosted his own conference—once warned me: Doing your own conference is going to be one of the hardest and most rewarding experiences you’ll ever do. You’ll lose money, but you’ll also gain a community. While there could be some truth to that comment, I disagree with several points: It doesn’t…

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take your coaching business to the next level

The #1 thing you lack that would catapult your coaching business to the next level

Why you Need to Level Up Do you have a side-hustle, a means of income other than your day job? If so, you’re not alone. In 2013: 6.8 million Americans had a side-hustle. This represents 5% of the population. In 2017: 44 millions have a side-hustle. This represents 18% of the population. Why the increase?…

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speakers, authors, coaches

How FREE can catapult or cannibalize your business: A proven strategy to help speakers, coaches, and authors level up

Some coaches, speakers, and authors give away everything. As a result, they cheapen their brand; they burn out too. Others never give away anything. They come off as greedy and stingy; they repel people too. FREE is a tool. It can catapult or cannibalize your business. The difference depends upon how you use it. So what’s…

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The Top 3 Mistakes People Make When Creating Their Website

The top 3 mistakes people make when creating their website

Do you have a website? Some experts have said if you don’t have a website then you don’t exist. Although this could be taken the wrong way, if potential customers and clients can’t find you then they can’t hire you. A website done well can communicate clarity and competence. It can also increase influence, impact,…

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4 Ways to Attract Better Clients and More of Them

Episode 108: 4 ways to attract better clients and more of them

(Listen to this episode via itunes, audioboom, or stitcher) We don’t get what we want, we get who we are. If we want to attract excellent clients then we must strive for excellence ourselves. After all, we can’t lead others where we haven’t led ourselves. In this episode I share how attracting excellent clients comes down…

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Igniting Souls Podcast

Episode 105: How to create a killer coaching business as your side hustle

(Listen to this episode via itunes, audioboom, or stitcher.) In 2011, while still in my day job, I saw the writing on the wall. Although I loved the people I worked with and the organization I worked for, I also knew I had untapped potential and unrealized dreams. I began coaching a few clients on the…

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Amy Schmittauer Kary Oberbrunner

Episode 104: How to use video to grow your book, brand, or business. An interview with Vlog Boss Amy Schmittauer

(Listen to this episode via itunes, audioboom, or stitcher.) Are you leveraging the hottest tool on social media? If you’re not using video for your book, brand, or business you are missing out on increasing your influence, impact, and income. The truth is though, most of us are scared or at least a little intimidated to enter…

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6 tips to help you sell your first online product or program

Episode 103: 6 tips to help you sell your first online product or program

(Listen to this episode via itunes, audioboom, or stitcher.) Are you ready to sell your first online product or program? Using our latest Elixir Project Experience launch, I share the backstory behind all of our Transformation Invitations (sales pages). Integrating these 6 tips will make yours a much smoother experience: 1. Pain 2. Proof 3. Picture…

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The 2 second tweak that crushes the competition every single time

Episode 99: The 2 second tweak that crushes the competition every single time

(Listen to this episode via itunes, audioboom, or stitcher.) What if you had a secret weapon that helped you become a superstar in your industry? Wouldn’t it be amazing if you possessed a certain quality that made you an outlier? Here’s the crazy thing…you do! Regardless of your past failures or successes, you can implement this…

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we know everything about you

Episode 92 – ELIXIR Project: We know everything about you

(Listen via itunes, audioboom, stitcher, or click on the pic below.) In this candid interview with Chris O’Byrne of Jet Launch—the interior designer of ELIXIR Project—we discuss several key topics including: How to leverage live events for maximum impact The costs of getting hacked personally and professionally Pros and cons of self-publishing and traditional publishing…

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