Episode 68 – Why you need a social media makeover: 8 Simple tweaks to get you and your brand better results online

I think if we’re honest, most of us are guilty of it…making mistakes on social media.
Maybe you wish you:

  • Could take something back.
  • Hadn’t posted when you were mad.
  • Didn’t come off with so much self-promotion.

Or you might be the opposite. Maybe you haven’t made mistakes.
Rather, you wish you could just get more people to:

  • Like your posts.
  • Be more engaged.
  • Buy your stuff.

Ever see someone’s posts and cringe? 
Ever think…what were they thinking?
Ever wish you could give someone a social media makeover?

I know, I know. It’s always those other people, not us.
They need the makeover, but we’ve got our stuff together.

Maybe not.

I think we could all use a few more points added to our SMQ = Social Media Intelligence.

Trust me when I say, I was the “poster boy” for all the wrong moves on social media when I first started. But today I’m glad I made them. Funny thing is over the years some corporations have even hired me to help them NOT make my mistakes.

I coach my clients to do the same:

Leverage your past pain into future influence, impact, and income. (tweet this)

In episode 68 I teach you how to give yourself a Social Media Makeover by focusing on 8 components. I list them below and unpack them on the episode. Get ready for a fun and enlightening experience.

(Listen above or via itunesaudioboomstitcher, or click on the pic below.) 


Give yourself a social media makeover by focusing on:

M = Mission

Is your mission clear? Clarity attracts; confusion repels….especially on social media.

A = Awareness

Ignorance isn’t bliss; it costs you big time in the end.

K = Keenness

Forget “street smarts.” Focus on “social media smarts.” It can be caught and taught.

E = Engagement

I’ll say it again. Marketing is storytelling. Draw them in a brilliant story.

O = Others

Selling is serving others, not yourself. Social media doesn’t ruin you; it reveals you.

V = Value

Any money ethically earned is a direct result of value creation. No value. No money.

E = Emotion

They remember how you made them feel, not what you said.

R = R.O.I.

Don’t believe the lies. Social media done well should pay dividends, a return on investment.


QUESTION: Am I missing any? If you had to add one more, what would it be?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 


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I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover more about Becoming Unhackable. We have multiple sessions on how to take your social media to the next level—personally and professionally.


About The Author

Kary Oberbrunner

KARY OBERBRUNNER is a Wall Street Journal and USA Today Best-Selling Author and CEO of Igniting Souls Publishing Agency, a global company that runs on EOS. Its core focus is helping people write, publish, and market their books the right way and turn them into 18 streams of income. He’s an award-winning author of ten books, a screenwriter, and he’s been featured in Entrepreneur, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. As an international speaker, he loves topics that capture his heart and mind such as: leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist and host of the Blockchain Life podcast, he often consults on marketing, branding, IP, and NFTs. He has several earned degrees including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He lives in Ohio with his family.

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