Tag Archives: Kary Oberbrunner
How FREE can catapult or cannibalize your business: A proven strategy to help speakers, coaches, and authors level up
Some coaches, speakers, and authors give away everything. As a result, they cheapen their brand; they burn out too. Others never give away anything. They come off as greedy and stingy; they repel people too. FREE is a tool. It can catapult or cannibalize your business. The difference depends upon how you use it. So what’s…
Episode 108: 4 ways to attract better clients and more of them
(Listen to this episode via itunes, audioboom, or stitcher) We don’t get what we want, we get who we are. If we want to attract excellent clients then we must strive for excellence ourselves. After all, we can’t lead others where we haven’t led ourselves. In this episode I share how attracting excellent clients comes down…
Episode 107: Ten Trends of Rising Rockstars
(Listen to this episode via itunes, audioboom, or stitcher) The Problem with Outliers Too many times we pay attention to obscure examples of success. We obsess about the exceptions, the outliers, and the one-offs. But patterning yourself after these people is a recipe for regret. If you want to tilt the odds in your favor pay…
You don’t need a big following to become an author
“I’m going to build my platform before I become an author.” “Just like all those other big-time authors, I need a bigger following first.” “I don’t have enough fans to publish now.” These statements might sound wise or even prudent, right? And you might have said them or heard other people say them. But these…
Episode 103: 6 tips to help you sell your first online product or program
(Listen to this episode via itunes, audioboom, or stitcher.) Are you ready to sell your first online product or program? Using our latest Elixir Project Experience launch, I share the backstory behind all of our Transformation Invitations (sales pages). Integrating these 6 tips will make yours a much smoother experience: 1. Pain 2. Proof 3. Picture…
Episode 102: HOW TO SPREAD YOUR DREAM – 3 factors that help ideas catch fire
(Listen to this episode via itunes, audioboom, or stitcher.) Martin Luther King Jr. had a dream…and decades later we still remember it. WHY IS THIS? His dream, like several others throughout history, spread. BUT HOW? 3 factors help ideas catch fire. For dreams to spread they must be: 1. Clear 2. Compelling 3. Contagious In this…
Episode 96: Why Audiobooks are the Fastest-Growing Format in Publishing and How to Cash In
(Listen via itunes, audioboom, or stitcher.) Audiobooks are on the rise Unless you’ve been hiding under a rock, you’ve probably heard of audiobooks. Maybe you’re even one of the millions of people who use an audiobook subscription service? Places like Audible are getting smarter. They remove all the risk by giving you a 30 day free trial…
Episode 95: Are you with me?
(Listen via itunes, audioboom, stitcher, or click on the pic below.) There comes a time when the stakes are so high that you need to lay it all on the line. This is that time. And this is that episode. Are you with me? P = Party O = Order G = Group
Episode 94: How to create a killer book release party. 6 essential ingredients you can’t overlook
(Listen via itunes, audioboom, stitcher, or click on the pic below.) Your book needs a party If you’re going to launch a book effectively then you need to tie it to an event. As a seasoned author I coach all my clients to consider having a birthday party for their book. In this episode I…
Episode 93: How to super rocket your success as an author, coach, and speaker
(Listen via itunes, audioboom, stitcher, or click on the pic below.) In 2012, I bombed big time. I sat outside a big corporate office in our minivan, dressed up in a suit and tie. I had just tried pitching my first corporate client and I had made a fool of myself. I held a big…
