(Listen to this episode via itunes, audioboom, or stitcher) We don’t get what we want, we get who we are. If we want to attract excellent clients then we must strive for excellence ourselves. After all, we can’t lead others where we haven’t led ourselves. In this episode I share how attracting excellent clients comes down…
(Listen to this episode via itunes, audioboom, or stitcher) The Problem with Outliers Too many times we pay attention to obscure examples of success. We obsess about the exceptions, the outliers, and the one-offs. But patterning yourself after these people is a recipe for regret. If you want to tilt the odds in your favor pay…
“I’m going to build my platform before I become an author.” “Just like all those other big-time authors, I need a bigger following first.” “I don’t have enough fans to publish now.” These statements might sound wise or even prudent, right? And you might have said them or heard other people say them. But these…
(Listen to this episode via itunes, audioboom, or stitcher.) Are you ready to sell your first online product or program? Using our latest Elixir Project Experience launch, I share the backstory behind all of our Transformation Invitations (sales pages). Integrating these 6 tips will make yours a much smoother experience: 1. Pain 2. Proof 3. Picture…
(Listen to this episode via itunes, audioboom, or stitcher.) Martin Luther King Jr. had a dream…and decades later we still remember it. WHY IS THIS? His dream, like several others throughout history, spread. BUT HOW? 3 factors help ideas catch fire. For dreams to spread they must be: 1. Clear 2. Compelling 3. Contagious In this…
(Listen via itunes, audioboom, or stitcher.) Audiobooks are on the rise Unless you’ve been hiding under a rock, you’ve probably heard of audiobooks. Maybe you’re even one of the millions of people who use an audiobook subscription service? Places like Audible are getting smarter. They remove all the risk by giving you a 30 day free trial…
(Listen via itunes, audioboom, stitcher, or click on the pic below.) There comes a time when the stakes are so high that you need to lay it all on the line. This is that time. And this is that episode. Are you with me? P = Party O = Order G = Group
(Listen via itunes, audioboom, stitcher, or click on the pic below.) Your book needs a party If you’re going to launch a book effectively then you need to tie it to an event. As a seasoned author I coach all my clients to consider having a birthday party for their book. In this episode I…
(Listen via itunes, audioboom, stitcher, or click on the pic below.) In 2012, I bombed big time. I sat outside a big corporate office in our minivan, dressed up in a suit and tie. I had just tried pitching my first corporate client and I had made a fool of myself. I held a big…