Igniting Souls Podcast Episode 96

Episode 96: Why Audiobooks are the Fastest-Growing Format in Publishing and How to Cash In

(Listen via itunes, audioboom, or stitcher.)

Audiobooks are on the rise

Unless you’ve been hiding under a rock, you’ve probably heard of audiobooks. Maybe you’re even one of the millions of people who use an audiobook subscription service? Places like Audible are getting smarter. They remove all the risk by giving you a 30 day free trial with audiobooks included.



The “Try Audible and Get Two Free Audiobooks offer got me started on audiobooks a few years ago. Now I’m hooked!

Like many people, I found my margin for reading getting smaller and smaller. Yet, I also realized I had unencumbered time when I was driving, running, and doing errands. Rather than wasting this time, I popped in my bluetooth earpiece (when driving) OR wore some inexpensive headphones (when running). {There are hundreds of options for both, including the pair I use for driving and running.}


Business guru Brian Tracy reveals what’s possible in our daily “drive time.” He says:

The average person drives 12,000 to 25,000 miles per year which works out to between 500 and 1,000 hours per year that the average person spends in his or her car. You can become an expert in your field by simply listening to educational audio programs as you drive from place to place.




After a short amount of time, I found myself working out my brain and my body simultaneously. Since then, I’ve consumed many quality books and kept my edge physically, emotionally, and professionally—even as a husband and father of three little ones.

I’m not alone. Audiobook downloads have doubled in the past 5 years.



3 Reasons why audiobooks are exploding

In episode 96, I share several reasons why audiobooks are quickly becoming the preferred medium (listen via itunes, audioboom, or stitcher).

  1. Audiobook players (a.k.a. smart phones) are always within our grasp.
  2. Audiobooks create an entirely different experience. (The spoken word adds a new dynamic.)
  3. Audiobooks allow us to do two things at once (1 cognitive and 1 non-cognitive).

reg-500x333-300x200Heather Masters, the narrator of Elixir Project, joins me on the Igniting Souls Podcast.

We reveal key business principles like:

  • How to attract top level talent to work with you and for you.
  • Why your first email to top talent says everything about you.
  • How vision-casting is essential to drawing out the best in your teammates.
  • Why you should treat the people you hire as your clients.

Enjoy episode 96 and click HERE to  Try Audible and Get Two Free AudiobooksWho knows? Elixir Project might be one of two you choose.audiobook

About The Author

Kary Oberbrunner

KARY OBERBRUNNER is a Wall Street Journal and USA Today Best-Selling Author and CEO of Igniting Souls Publishing Agency, a global company that runs on EOS. Its core focus is helping people write, publish, and market their books the right way and turn them into 18 streams of income. He’s an award-winning author of ten books, a screenwriter, and he’s been featured in Entrepreneur, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. As an international speaker, he loves topics that capture his heart and mind such as: leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist and host of the Blockchain Life podcast, he often consults on marketing, branding, IP, and NFTs. He has several earned degrees including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He lives in Ohio with his family.

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