Episode 103: 6 tips to help you sell your first online product or program

(Listen to this episode via itunes, audioboom, or stitcher.)

Are you ready to sell your first online product or program?

Using our latest Elixir Project Experience launch, I share the backstory behind all of our Transformation Invitations (sales pages). Integrating these 6 tips will make yours a much smoother experience:

1. Pain
2. Proof
3. Picture
4. Process
5. People
6. Purchase

Check out the podcast (listen ==> https://bit.ly/2kdOrHu) and page (view ==> https://bit.ly/2gPjBTc) to see how we utilize these 6 tips.

Episode 99: The 2 second tweak that crushes the competition every single time

(Listen to this episode via itunes, audioboom, or stitcher.)

What if you had a secret weapon that helped you become a superstar in your industry?

Wouldn’t it be amazing if you possessed a certain quality that made you an outlier?

Here’s the crazy thing…you do!

Regardless of your past failures or successes, you can implement this strategy and begin seeing results immediately.

– It doesn’t cost you a dime.
– It requires no advance training.
– It’s ridiculously simple.

Best of all it’s insanely easy to do.

In this episode, I reveal you can utilize a 2 second tweak that crushes the competition every single time.

For bonus content that will help you succeed even more check out the FREE Becoming Unhackable webinar.

===> Click HERE to become unhackable <===

Episode 92 – ELIXIR Project: We know everything about you

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

In this candid interview with Chris O’Byrne of Jet Launch—the interior designer of ELIXIR Project—we discuss several key topics including:

  • How to leverage live events for maximum impact
  • The costs of getting hacked personally and professionally
  • Pros and cons of self-publishing and traditional publishing
  • A brave new way of publishing

And much more.

Episode 92 concludes with a sneak peek of chapter 9 from ELIXIR Project.

Sienna meets Phoebe, a woman full of fire and mystique. She seems to know quite a bit about the girls.

 Chloe turns on the surround sound, and our favorite song comes on. I look at Phoebe, who is grinning in admiration, pleased by the wonder in our eyes. We ascend gently, a few inches off the ground, floating on a pillow of air.

“Hey,” Chloe says. “How did you know we like this song?”

“We know everything about you.” Phoebe winks.

Get your free chapters here.

Episode 84 – The #1 reason why you’re not winning as much as you could be

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

Are you winning? 

In sports, winning and losing is a black and white deal. At the end of the game, despite bad calls, poor performance, and fantastic displays of athleticism…someone wins and someone loses—end of story.

But in life things get murky. How do you keep score? Should you keep score? Is there even such a thing as winning and losing? And what’s the point of the game anyway?

What does winning mean to you? 

After coaching thousands of people, I’ve realized most people don’t even know what it means to win or lose in life. This is a major problem.

Lack of clarity about what it means to win in life often contributes to depression, discouragement, and disengagement. Many studies, including this one by Psychology Today, reveal that:

Progress on our goals makes us feel happier and more satisfied with life.

Translation?

Happiness, joy, and fulfillment are deeply tied to defining the win and then designing the win. (Tweet This)

Could you be winning even more?

If you haven’t defined and designed your win, then check out this FREE webinar going on right now.

Or maybe you already have. In that case, then could you be winning even more? My guess is yes. I think you’re underperforming and you have tons more inside you waiting to bust out.

In this episode, I reveal the #1 reason you’re not winning as much as you could be. (Listen via itunes, audioboom, stitcher, or click on the pic below.)

 

Start winning now!

Nobody wins without intentional practice. If you want to be better you need to get better. Igniting Souls Conference 2016 is designed to do just that.

  • BECOME UNHACKABLE =  I want to help you win more. Invest 2 days with me and a small group of world changers. Learn how to “become unhackable” in your personal and professional life. Check out the schedule and you’ll see exactly what I mean. We have only 10 tickets left before a sell out. Use code elixirvip to take $100 off now through September 12 or until tickets are gone, whichever comes first.

Episode 83 – The true test to know if you’re ready for success

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

Can I predict your future level of success?

Absolutely!

There’s a test I give all my clients to determine their future level of success. The test centers on one particular law—The Law of Diminishing Intent.

If you’re unfamiliar with it, let me explain. Jim Rohn first coined the concept:

The longer you wait to do something you should do now, the greater the odds that you will never actually do it.

What’s something you know you should do right now?

  • Change your diet?
  • Read that one article?
  • Attend that one conference?
  • Schedule that one appointment?
  • Start writing that one book you’ve been talking about?

Successful people are action-takers

We never procrastinate what’s urgent. If your loved one was taken hostage, you wouldn’t delay or debate taking action. Rather, you’d reorient your schedule to go after what’s valuable to you.

This is the same mindset successful people have. Successful people are able to identify and eliminate what IS NOT urgent, discern what IS urgent, and then take massive action in that direction, immediately.

Immediately is the key word!

In this episode I introduce you to a real client of mine I call Charlie (name changed). I tell you why he was on the road to self-sabotage and how he rerouted himself onto the road to success.

You’ll discover no nonsense wisdom you can practically apply today.

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

Take action today

Which of these do you need to do? Identify at least one and then do it NOW! If you delay, chances are you’ll never do anything. And if you never do anything, you’ll stay exactly where you are.

  • BECOME UNHACKABLE = If you want to invest 2 days with me and a small group of world changers and learn how to “become unhackable” in your personal and professional life then come to the Igniting Souls Conference ($300 off – limited time only – use this code at checkout = elixirvip).
  • LEARN TO LAUNCH = If you plan on launching a book, brand, or business sometime in the next 3 years, then join my VIP Launch Experience, and I’ll mentor you for 6 months as I launch my next book ELIXIR Project. (FREE – over 350 already joined)
  • How to take back control of your calendar: Free web class. In just over 60 minutes discover how you can regain control of you life and become a Master in the Art of Living. Watch it now. Limited-time replay. Includes free webinar workbook. Hundreds of people have already found freedom.

Episode 81 – How to become a more strategic thinker

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

Today, I’d love to change your mind….mainly about how you think.

This little post and subsequent podcast could be one of the more important things you think about in 2016…and here’s why:

Live long enough on the planet and you’ll hear:

You are what you think.

Live a little longer and you’ll hear this variation:

You don’t get what you want, you get who you are
AND who you are is a direct result of what you think. (Tweet This)

(Read the sentence again 5 times slowly.
If you blow by it, success will blow by you.
But if you soak it in, success will soak into you.)

Bottom line, what you think shapes the results you get in life. So if you’re not content with what you’re getting then you must change what you’re thinking. The image explains why:

watchsuccess

So far we’ve talked about the need to change WHAT we think. However, we haven’t talked about the need to change HOW we think.

You can Become More Strategic

In today’s episode I teach you how to become a strategic thinker. Although I lack plenty of gifts, skills, and talents, according to the Gallup Strengths Data, 1 of my top 5 strengths is Strategic.

According to Gallup all this means is:

I’m able to sort through the clutter and find the best route. It is a distinct way of thinking, a special perspective on the world at large. This perspective allows me to see patterns where others simply see complexity. This recurring question helps me see around the next corner. There I can evaluate accurately the potential obstacles. Guided by where I see each path leading, I start to make selections. I discard the paths that lead nowhere. I discard the paths that lead straight into resistance. I discard the paths that lead into a fog of confusion. 

Whether or not Strategic is 1 of your top 5 too is actually irrelevant. In today’s episode I unpack 5 steps for how to Become a More Strategic Thinker. When I’m hired by individuals or organizations for a day or an hour of consulting, I help them by engaging them in a little framework I call FOCUS.

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

 

Get better results with FOCUS

Basically it all comes down to FOCUS. I’ll use a metaphor to illustrate what I mean. Imagine that becoming a more strategic thinker is similar to harnessing more of the sun’s power. In our little story, more sun equals more strategy.

So, if you’re lying on a beach, how do you get more sun? For starters, you can lie out in the blazing sun. After doing this for 3 hours, you’ll get a fairly bad burn. But what if you put a magnifying glass over your arm. In a matter of 3 minutes you could burn a hole into your skin.

Weird huh?
What changed?

Although it’s the same sun and the same skin, the magnifying glass FOCUSED the sun’s rays and amplified the energy. The result was dramatic. (See pics of the sun burning though a cheese cube and a tortilla chip and below.)

DSC02628_opt

tortilla-chip_opt

Imagine if your thinking could have a similar effect.

Imagine if you had the ability to burn through obstacles in your personal and professional life. You can by utilizing a framework I call FOCUS.

In the podcast I take you on a deep dive, but I’ll give you the quick list here:

F = Filter
O = Orient
C = Cut
U = Unhackability
S = Singularity

And if you want me to help you further, then check out the schedule for Igniting Souls Conference in about 60 days.

The attendees in the room will be equipped with a brand new paradigm for innovative, strategic, and productive thinking.

The R.O.I. (Return on Investment) from the Igniting Souls Conference is one you and your business/ministry CAN’T afford to miss. (Just 25 tickets left.) It’s time you discovered how to Become Unhackable.

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QUESTION: Do you struggle with FOCUS? Why or why not?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this.) 

Episode 80 – How to become a thought leader and certify people on your own content

Could you be earning more influence, impact, & income?

If you’re a content creator (speaker, blogger, authors, podcaster, etc.) and you’re not certifying people to speak, coach, and train on your content, then you could be leaving massive amounts of influence, impact, and income on the table.

Over the past 5 years we’ve issued well over 100 certifications for our 3 teams: Your Secret Name, The Deeper Path, and Dream Job Coaches. The crazy thing is, we’ve never publicly promoted our teams. 

Instead, people who went through our coaching programs and experienced massive life change asked us to be certified. They wanted to create life-change in others through their own speaking, coaching, and training.

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

 

One of the Best Decisions We Ever Made

I had reservations at first. The issues centered around ego, control, and fear. Family members even advised me against it. But then, I woke up and realized the massive benefits for the team members and our mission—Igniting Souls. Today looking back, it’s one of the best decisions we ever made.

In this episode, I share: How to Become a Thought Leader and Certify People on your own Content. I share the quick backstory below.

And for the first time ever, during the next 7 days we’re taking applications for new team members. If you’re interested in learning more, please watch this 2 minute video here. After you do, you can then check out whichever team you’re interested in applying for: Your Secret Name, The Deeper Path, Dream Job Coaches. Here’s just a few of our team members.

Should you Certify People Your Own Content?

I get it. As content creators, we’re often scared to “let go” of our message. It’s our baby after all.  Will people represent our message well? Will they take care of it?  Six years ago issues of ego, fear, and control kept me from ever considering it.

But then I woke up and I’m so glad I did. On the podcast and below I share more about the story and process. However, here’s 7 quick reasons to help make the decision easier.

C Coaches: You don’t have enough hours in a day to help all the people that need it.

E Empowerment: Your message won’t reach its potential if you protect it.

R – R.O.I. : Your team increases their impact and income AND yours.

T – Trainers: You can’t train all the people who need your content.

I – Influence: Your influence will grow as you grow your team.

F – Focus: You can only do a few things well and you have more content to create.

Y – Yawp: Your need barbaric YAWPERS that make the message even better.

How it All Happened

Almost 6 years ago Your Secret Name—my fourth book—released in September, 2010. In a matter of weeks we realized this book was special without much of our own doing. The book touched on an issue common to many adults and teens alike—identity. I blended my story overcoming self-injury with the reader’s journey of discovering who they were created to be.

My friend Gabe created an interactive website that combined free tools with support from our growing community. My friend Josh produced a beautiful book trailer, and we began getting emails from people of various backgrounds and struggles. They told us about their newfound freedom and how they discovered a connection with their Creator, their community, and their core.

Stories of victory over suicidal thoughts, depression, prostitution, workaholism, anorexia, and low self-esteem poured in. We continued sharing the message as best we could, but we’d clearly reached our capacity. Back then my day job brought its own set of challenges and commitments. And although I entertained thoughts of jumping into my dream job full-time, book sales alone didn’t come close to paying the bills.

Then it happened. I received an email from Desiree Arney, a stranger in New Jersey touched by the message. Long story short, after a couple chats David and I asked her to join our “team.”

The word team was a bit presumptuous. Although we wanted to change the world, we didn’t have a plan, a platform, or a paycheck. We figured passion was enough so we kept moving forward. A few months later we decided to have a conference and over one hundred people showed up. Toward the end of the conference we blocked off an open mic time for participants to share their thoughts about the day.

The stories of transformation people shared blew us away. Feeling momentum and divine favor, we created the Your Secret Name Team. Clearly we needed a way to multiply our impact and fund our efforts. I knew I couldn’t accept every gig, and although I felt a little guilty turning down some opportunities, my family and day job took precedence.

In no time we added a dozen members from all over the world, including Europe and New Zealand. Additional team members trickled in, and our impact and income increased slowly but steadily.

Benefits of Passive Impact

Even better than the passive income was the passive impact.

I remember one chilly Ohio afternoon playing with my three children on the living room floor. I think Isabel won out with her game choice—sleeping giant. Our stomachs were full from a scrumptious Sunday lunch and the wood in the fireplace crackled and popped. Snowflakes fell softly outside and my wife and I smiled at each other as we tried to keep up with three active kids.

Later that evening I checked our Secret Name Facebook group. Thrilled to read the posts, I learned how that weekend three separate team members had conducted Your Secret Name events in their own cities.

I smiled. While I enjoyed my loved ones in the comfort of my home, our passive impact business was igniting. Our team was communicating this message of hope to people who needed healing. It hasn’t stopped since.

 Want to Join our Team of World Changers?

What about you? Do you want a business or ministry in a box? Do you want to join a Team of World Changers and increase your influence, impact, and income?

For the first time ever, during the next 7 days we’re taking applications for new team members. If you’re interested in learning more, please watch this 2 minute video here. After you do, you can then check out whichever team you’re interested in applying for: Your Secret Name, The Deeper Path, Dream Job Coaches.

Here are just a few of our team members. I’d love to read your application and see if we’re a good fit. It’s time to Ignite Souls.

Episode 78 – How to survive and thrive being married to an entrepreneur: A personal interview with Joanne Miller

They call it the Entrepreneur’s Rollercoaster for a reason. And if you’re not careful, you can become “just another statistic.”

In this episode I take a deep dive with Joanne Miller, wife of NY Times bestselling author Dan Miller. Together they’ve been married for nearly half a century.

Joanne Miller says her #1 secret for surviving and thriving being married to an entrepreneur is Creating a Haven of Peace.

As someone who’s been in their home and their space many times over the years, I couldn’t agree more. But what is a Haven of Peace in practical terms? And how do you go about creating one, whatever stage you’re at in life?

This is the core of our interview today. Enjoy and be sure to check out her brand new book (Creating a Haven of Peace). It dives into even more fantastic content on this topic. (Listen via itunes, audioboom, stitcher, or click on the pic below.

 

 

The inspiration behind Joanne’s book:

I learned at a very young age that a home full of anger, divorce and disrespect was not the way I wanted to begin my marriage, so at age 19 I drew a line in the sand and declared I would change my family tree. But that took determination and intentional living. I had a lot to learn and I eagerly sought out resources to head me in the right direction.

Creating a Haven of Peace doesn’t take a lot of money. It doesn’t take a beautiful new home or all the stuff we think we need in order to be happy. You can begin building a peaceful and loving environment immediately by following the principles and insights I lay out in the chapters in this book.

Creating the proper ambience, practicing being kind rather than right and maintaining the proper hierarchy in the family are only a few of the many ways to loving and lasting relationships.

Distraction and disconnect, chaos and busyness, disappointment and frustration are realities that cover our days like a blanket of smog. Intentionally wiping the cares of the world from our shoes at the front gate and stepping into a sanctuary where love is unconditional, peace is the norm and laughter is abundant can make life a grand adventure in spite of what is happening in the world at large.

Action Items:

  • BECOME UNHACKABLE = If you want to invest 2 days with me and a small group of world changers and learn how to “become unhackable” in your personal and professional life then come to the Igniting Souls Conference ($200 off – limited time only).
  • LEARN TO LAUNCH = If you plan on launching a book, brand, or business sometime in the next 3 years, then join my VIP Launch Experience, and I’ll mentor you for 6 months as I launch my next book ELIXIR Project. (FREE – over 200 already joined)

—————-

QUESTION: Do you think it’s more difficult to be married to an entrepreneur? Why or why not?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this.) 

Episode 71- WHY YOU NEED TO NICHE: How being a jack of all trades guarantees you won’t be a master of money

Maybe you’ve heard people boast how they’re a:

Jack of all trades and a master of none

But is this really something to boast about? Or is it a sign that they haven’t done the deep work.

If you look at superstars they have something in common. They’re all masters. Why? Maybe because they all narrowed their niche.

Take a peek: 

Steve Jobs = Innovative pioneer

Dave Ramsey = Financial freedom

Harriet Tubman= Influential abolitionist

Marcus Buckingham = Strength-based leadership

Bono = Humanitarian activist

Martin Luther King Jr. = Freedom fighter

John Eldredge = Unleashed heart

You be the judge. Imagine you’re on vacation in a small town and your tooth starts killing you. Let’s say there are two dentists in that town who can fix your tooth. 

 FIRST DENTIST (Jack) = The first dentist named Jack markets himself as a taxidermist, candlemaker, gardener, grocer,  ski instructor, and dentist. 

SECOND DENTIST (Nancy) = The second dentist named Nancy markets herself as a dentist only.

 

 

With limited time which one would you visit?
I think most would agree. Dr. Narrow Niche Nancy would attract much more business. 

 In this episode we explore why you need to niche if you’re serious about making money. 
(Listen here via itunesaudioboomstitcher, or click on the pic above.) 

This week’s top videos I recorded with you in mind. (Click links to watch) 

This week’s top 2 quotes I wrote with you in mind: 

QUOTE 1 = When you’re doing your best creative work, put your head down, finish the deadline, and let the world pass you by. When you lift your head back up, finished, the world will be exactly the same, and you’ll be the one who has changed.

QUOTE 2 = TODAY YOU ARE LOVED. Someone is receiving unwelcome news. Another is burying a loved one. Still someone else’s heart is breaking for their child to realize the truth. BUT TODAY YOU ARE LOVED. Someone is saying goodbye. Another is trying to make ends meet. Still someone else’s mind is slipping. BUT TODAY YOU ARE LOVED. You can spend the day fretting over how many likes, fans, readers, and friends you can amass. Or you can stand confident in the truth that TODAY YOU ARE LOVED…by the God who created everything.

Enjoy my free 7-day video course:

Join me live this week and in October:

 tree

Episode 68 – Why you need a social media makeover: 8 Simple tweaks to get you and your brand better results online

I think if we’re honest, most of us are guilty of it…making mistakes on social media.
Maybe you wish you:

  • Could take something back.
  • Hadn’t posted when you were mad.
  • Didn’t come off with so much self-promotion.

Or you might be the opposite. Maybe you haven’t made mistakes.
Rather, you wish you could just get more people to:

  • Like your posts.
  • Be more engaged.
  • Buy your stuff.

Ever see someone’s posts and cringe? 
Ever think…what were they thinking?
Ever wish you could give someone a social media makeover?

I know, I know. It’s always those other people, not us.
They need the makeover, but we’ve got our stuff together.

Right?
Maybe not.

I think we could all use a few more points added to our SMQ = Social Media Intelligence.

Trust me when I say, I was the “poster boy” for all the wrong moves on social media when I first started. But today I’m glad I made them. Funny thing is over the years some corporations have even hired me to help them NOT make my mistakes.

I coach my clients to do the same:

Leverage your past pain into future influence, impact, and income. (tweet this)

In episode 68 I teach you how to give yourself a Social Media Makeover by focusing on 8 components. I list them below and unpack them on the episode. Get ready for a fun and enlightening experience.

(Listen above or via itunesaudioboomstitcher, or click on the pic below.) 

episode68

Give yourself a social media makeover by focusing on:

M = Mission

Is your mission clear? Clarity attracts; confusion repels….especially on social media.

A = Awareness

Ignorance isn’t bliss; it costs you big time in the end.

K = Keenness

Forget “street smarts.” Focus on “social media smarts.” It can be caught and taught.

E = Engagement

I’ll say it again. Marketing is storytelling. Draw them in a brilliant story.

O = Others

Selling is serving others, not yourself. Social media doesn’t ruin you; it reveals you.

V = Value

Any money ethically earned is a direct result of value creation. No value. No money.

E = Emotion

They remember how you made them feel, not what you said.

R = R.O.I.

Don’t believe the lies. Social media done well should pay dividends, a return on investment.

—————-

QUESTION: Am I missing any? If you had to add one more, what would it be?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

LINKS:

Igniting Souls Conference
Kary Oberbrunner Author FB Page 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover more about Becoming Unhackable. We have multiple sessions on how to take your social media to the next level—personally and professionally.

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