(Listen via itunes, audioboom, stitcher, or click on the pic below.)

Are you ready for viral? 

If you've been around the Internet for more that a few days then you know going viral is a good thing. Let me qualify that last statement. If you have a book, brand, or business, then going viral is a VERY good thing. Virality increases your influence, impact, and income by gathering attention and engagement around your message. While most people would love to go viral, unfortunately, these same people have no clue HOW to go viral. Although engineering a video, website, or book to go viral is nearly impossible, there are 3 ingredients that make this phenomenon much more likely.

Do you know the ingredients? 

Going viral is a result three essential ingredients:

(1) COMMUNITY

When it comes to viral, which comes first content or community? Great question. Sometimes, it's community (like in the case of 21 Pilots). They have a cult following and so when they drop a new video it gets millions of views automatically.

(2) CONTENT

Other times it's content (like in the case of the chewbacca mom). She was relatively a no-name before her video hit the mainstream. Her video was so unique and valuable (entertainment quality) that it went viral quickly.

(3) CONVERSATION

Virality centers around conversation. Comments, opinions, and dialogue propels books, brands, and businesses further. When apple announced it's new products recently, conversation happened immediately. Even spoofs about the announcement went viral, fueling the conversation even further.

Going viral requires 3 essential ingredients: dynamic content, community, and conversation. (Tweet This)

In episode 85, I unpack these 3 essential ingredients. I also give you a proven example you can use to replicate for your own book, brand, or business. (Listen via itunes, audioboom, stitcher, or click on the pic below.)

Want to Sample the Ingredients?

With my new book ELIXIR Project, I wanted to "cook up" something amazing. As a result we decided to serialize the novel up until the launch. If you want to see these three ingredients in real time, you can check out the:

(1) Community =

It's called ELIXIR Project VIP Launch Experience. Click here or the pic to join.

(2) Content =

We release a new chapter every week on Sneak Peek Sunday. Here's chapter two.

(3) Conversation =

Each chapter includes a facebook thread where readers can weigh in with their thoughts, comments, and guesses (since this book is a conspiracy).   Out of my 6 traditionally published books, 3 ghostwritten books, and hundreds of other writing projects, ELIXIR Project seems to be the perfect mix of all 3 ingredients. (We'll see how this all shakes out on December 6th, launch day.) In the meantime, enjoy your FREE sample. And feel free to use this strategy for your own book, brand, or business. (And if you missed the global livestream from Friday, here's the limited time replay.)

They call it the Entrepreneur's Rollercoaster for a reason. And if you're not careful, you can become "just another statistic."

In this episode I take a deep dive with Joanne Miller, wife of NY Times bestselling author Dan Miller. Together they've been married for nearly half a century.

Joanne Miller says her #1 secret for surviving and thriving being married to an entrepreneur is Creating a Haven of Peace.

As someone who's been in their home and their space many times over the years, I couldn't agree more. But what is a Haven of Peace in practical terms? And how do you go about creating one, whatever stage you're at in life? This is the core of our interview today. Enjoy and be sure to check out her brand new book (Creating a Haven of Peace). It dives into even more fantastic content on this topic. (Listen via itunes, audioboom, stitcher, or click on the pic below.     The inspiration behind Joanne's book:

I learned at a very young age that a home full of anger, divorce and disrespect was not the way I wanted to begin my marriage, so at age 19 I drew a line in the sand and declared I would change my family tree. But that took determination and intentional living. I had a lot to learn and I eagerly sought out resources to head me in the right direction.

Creating a Haven of Peace doesn’t take a lot of money. It doesn’t take a beautiful new home or all the stuff we think we need in order to be happy. You can begin building a peaceful and loving environment immediately by following the principles and insights I lay out in the chapters in this book.

Creating the proper ambience, practicing being kind rather than right and maintaining the proper hierarchy in the family are only a few of the many ways to loving and lasting relationships.

Distraction and disconnect, chaos and busyness, disappointment and frustration are realities that cover our days like a blanket of smog. Intentionally wiping the cares of the world from our shoes at the front gate and stepping into a sanctuary where love is unconditional, peace is the norm and laughter is abundant can make life a grand adventure in spite of what is happening in the world at large.

Action Items:

—————- QUESTION: Do you think it's more difficult to be married to an entrepreneur? Why or why not? (Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this.) 

What if you could predict the success of your idea BEFORE you launched it?

What if you found a map to help you steer through all the minefields?

• Imagine the time and money you'd save.
• Imagine the embarrassment you'd avoid.
• Imagine the insight you'd gain.

  But crystal balls don't exist and no one knows for sure anyways, right? Up until now, maybe this were true. But what if you did have a 5-step framework, chocked full of case studies, stories, examples, and insights that told you otherwise?

• Will that beef jerky subscription company succeed?
• What about leveraging your design expertise into an educational online experience?

In WILL IT FLY, these real life ideas and many more are pushed through a specific paradigm. On the other side, you'll see why these ideas experienced success.

Wisdom advises us to determine if our idea will fly or flop BEFORE we launch it. (Click to Tweet or Share on FB)

Forget "luck" and "chance" or "knowing the right people." Just like airplanes fly because of certain universal laws relative to flight, so do effective business ideas. In this candid conversation, I sit down with serial entrepreneur Pat Flynn and unpack the finer points of WILL IT FLY—a manual for how to test your next business idea so you don't waste your time and money. ——————— QUESTION: What’s your cool idea? (Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post)  Do you need help launching your book idea?  If so, be sure to access these FREE tools immediately. Click on the pic below.