Episode 58 – How to test your next business idea so you don’t waste your time and money: Will it Fly? chat with Pat Flynn and Kary Oberbrunner

What if you could predict the success of your idea BEFORE you launched it?

What if you found a map to help you steer through all the minefields?

  • Imagine the time and money you’d save.
  • Imagine the embarrassment you’d avoid.
  • Imagine the insight you’d gain.


But crystal balls don’t exist and no one knows for sure anyways, right?

Up until now, maybe this were true. But what if you did have a 5-step framework, chocked full of case studies, stories, examples, and insights that told you otherwise?

  • Will that beef jerky subscription company succeed?
  • What about leveraging your design expertise into an educational online experience?

In WILL IT FLY, these real life ideas and many more are pushed through a specific paradigm. On the other side, you’ll see why these ideas experienced success.

Wisdom advises us to determine if our idea will fly or flop BEFORE we launch it. (Click to Tweet or Share on FB)

Forget “luck” and “chance” or “knowing the right people.” Just like airplanes fly because of certain universal laws relative to flight, so do effective business ideas.

In this candid conversation, I sit down with serial entrepreneur Pat Flynn and unpack the finer points of WILL IT FLY—a manual for how to test your next business idea so you don’t waste your time and money.


QUESTION: What’s your cool idea?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

Do you need help launching your book idea?  If so, be sure to access these FREE tools immediately. Click on the pic below.

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About The Author

Kary Oberbrunner

KARY OBERBRUNNER is a Wall Street Journal and USA Today Best-Selling Author and CEO of Igniting Souls Publishing Agency, a global company that runs on EOS. Its core focus is helping people write, publish, and market their books the right way and turn them into 18 streams of income. He’s an award-winning author of ten books, a screenwriter, and he’s been featured in Entrepreneur, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. As an international speaker, he loves topics that capture his heart and mind such as: leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist and host of the Blockchain Life podcast, he often consults on marketing, branding, IP, and NFTs. He has several earned degrees including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He lives in Ohio with his family.

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