Episode 82 – The smartest way to more influence, impact, and income


(Listen on iTunes, stitcher, audioboom, or streaming audio by clicking play on pic below.)

Too Many Opportunities…That’s the Problem

We live in a time and place where opportunities abound…too many actually.
Just pick up your smart phone and you’ll see endless invitations to:

And a thousand other actions…

Sooner or later though, you’re going to have to make a choice. Are you going to be a consumer, critic, cynic, or creator. Our world is an inch deep and a million miles wide. If you want to stand out then you’re going to need to separate from the pack and differentiate yourself.

To increase your influence, impact, and income you need to get smarter. (Tweet This)

In my 39 years on the planet, after coaching thousands of clients and engaging with hundreds of businesses and business models, I’ve realized a truth. I believe it’s the smartest way to more influence, impact, and income.

Why it Makes Sense to Get SMART

At the end of your life you can look back and see hundreds of half-dug holes. In our illustration these holes represent places where you tried to make an impact.

Most people start digging with the best intentions, but then they stop digging for one reason or another. Fast-forward and then they start digging a brand new hole. As a result, they never take an idea to it’s full potential…and quit right before they get to the good stuff.

Thankfully, there is another option.

You can become an outlier. You can take one of these holes and then dig, dig, and dig—mining it for all it’s worth. Many times these deep holes connect with other deep holes, becoming synergistic and creating even more influence, impact, and income.

Such was the case with my last 3 books: Your Secret Name, The Deeper Path, and Day Job to Dream Job. I sought out to answer 3 questions:

Who am I?
Why am I here?
Where am I going?



We completed the SMART model by turning these 3 books into 6-figure businesses.

Getting SMART by writing, publishing, marketing your book the right way is wise for these 5 reasons:

S = Specialization: A book narrows your focus which increases your irreplaceability and value in the marketplace.

M = Magnification: A book acts a magnifying glass to your entire brand.

A = Articulation: The writing process forces you to be clear, concise, and direct.

R = Revitalization: Publishing a book brings new life to your business.

T = Transformation: The writing, publishing and marketing process always transforms the author first.


Here’s How to Get SMART

In this episode I teach you all about getting SMART.

(Listen here on iTunes, stitcher, audioboom, or via streaming audio by clicking play on the pic below.)

Before or after you listen to the podcast, I’m sure you’ll have more questions. I’ve helped over 40,000 aspiring authors find answers to these questions. This Wednesday August 24 on a FREE live webinar I’d love to help you too. You can secure your spot by registering here or by clicking on the link below. (We’ll send those who register the limited-time recording if you can’t make it live.)


When you register you’ll get a FREE 20 page guide that I’ll teach through on the webinar. The content will help you get SMART about increasing your influence, impact, and income.

If you can’t wait until Wednesday’s webinar and you need come clarity on these topics immediately, then check out these two videos. (Click on the pics to watch.)

Do I need a big platform before I write my book?


Why you should never treat your book like a business card.


Life is too short not to get SMART.

I can’t wait to see your dream in print. And if you need my help, then jump on the webinar.
Let’s make it happen together.

S = Specialization

M = Magnification

A = Articulation

R = Revitalization

T = Transformation


QUESTION: What would you do with more influence, impact, and income?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

About The Author

Kary Oberbrunner

KARY OBERBRUNNER is a Wall Street Journal and USA Today Best-Selling Author and CEO of Igniting Souls Publishing Agency, a global company that runs on EOS. Its core focus is helping people write, publish, and market their books the right way and turn them into 18 streams of income. He’s an award-winning author of ten books, a screenwriter, and he’s been featured in Entrepreneur, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. As an international speaker, he loves topics that capture his heart and mind such as: leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist and host of the Blockchain Life podcast, he often consults on marketing, branding, IP, and NFTs. He has several earned degrees including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He lives in Ohio with his family.

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