How to become a 6-figure earner as a coach this year

Coaching as a Side-Hustle 

Better face the facts. It’s highly unlikely you’re going to retire at your current place of employment. This means your current day job is temporary. Some employees hear this and “go ostrich.” Fearfully, they stick their heads in the ground and ignore this truth. Other employees wake up to the fact it’s their responsibility to create a side hustle now, before their jobs are eliminated or outsourced. Coaching is one the fastest growing professions. It’s a multi-billion dollar industry producing incredible benefits for the coach and client.

Benefits of BEING a Coach

  • You can work whenever from wherever, with just a laptop or phone.
  • Convert your knowledge and experience into true value for others.
  • Co-create visible results in the lives of others.
  • Get paid to do what you love while invest in clients from around the world.

Benefits of GETTING Coached

  • A Truth Teller pushing you to dream bigger and dig deeper.
  • Regular accountability for personal and professional goal achievement.
  • Wisdom and insight from someone not directly tied to the outcome.
  • A confidential relationship that leads to more clarity and confidence.

In today’s podcast I share how to become a 6-Figure Earner as a Coach this Year. (Listen to this episode via itunesaudioboom, or stitcher).

 

The Sponsor Of This Episode Is Igniting Souls Team

 

A few times per year we receive applications from quality candidates who have an interest in joining the Igniting Souls Team. If you’re interested in applying please click on the respective link below. And if you’d like to apply for all 3 simply fill out an application for one and we will consider you for all three.

* Your Secret Name

* The Deeper Path

* Dream Job

Your Secret Name, Deeper Path, Dream Job - become a coach

 

Check Out This Resource Mentioned

I help authors, coaches and speakers launch 6-figure businesses by crafting their message and mastering their marketing. Join me in this exclusive Master Class where I show you the 7 Essential Elements for Creating a Killer Coaching Business.

In this Master Class Experience you’ll discover:

  1. The 7 essential elements for creating a killer coaching business
  2. Why you’re 67% more likely to succeed starting coaching as side hustle
  3. 9 Reasons why now is the best time to start a coaching business

 

The 7 Essentials For Creating a Killer Coaching Business - become a coach

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Please consider rating the podcast with 5 stars and also leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.

We encourage you to join the Igniting Souls Tribe on Facebook. It’s a community of like-minded influencers as well as listeners of the Igniting Souls Podcast.

Furthermore, you can tell your friends on Twitter about the podcast by simply clicking this link and sharing the tweet you’ll find at the other end.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page. Finally, thanks for listening and remember, “The most powerful weapon on earth is the human soul on fire.”

The #1 thing you need to start or scale your online business

I Started Out Clueless

When I first started an online business I had zero clue how to do it. Back then I didn’t know if I should focus on increasing Facebook likes, Youtube views, LinkedIn connections, Twitter followers, or whatever else sprang up overnight.

The truth is, none of these metrics matter compared to the silver bullet of the online business world. All of the examples above are owned by someone else (Youtube, Facebook, Linkedin, Twitter, etc.). They decide who sees your updates and who consumes your content. They are in control, not you.

Every business needs visibility. Without the ability to be seen or heard, customers won’t know about you and if they don’t know about you then they won’t buy from you. We call the ability to be seen and heard your PLATFORM.

 

In my book Day Job to Dream Job, I unpack the finer points of platform building. (You can get a free copy on audible here.) For the sake of time, I’ll  briefly share the 3 different posts that make up your platform. Think of these posts as the place where you show up online.  (If it helps, check out this sketch from Day Job to Dream Job done by NY Times Bestselling illustrator Mike Rohde.)

Day Job to Dream Job Simple Platform Plan Mike RohdePost #1 – Their Space: 

These are spaces where people talk about you, your businesses, or your brand. People may feature you on their own blog, RT you on their own Twitter account, or share your posts on their own Facebook wall. You can stay in the know about such mentions through a free tool called Google Alerts. (Guest posting on a blog or being interviewed on someone else’s podcast are also examples of “their space.”)

Post #2 – Shared Space: 

You don’t own shared space, but you can have a presence. To show up here, you must register or create a profile. Examples include:

flickr.com—a photo sharing site

pinterest.com—collect and organize things you love

disqus.com—a commenting platform

youtube.com—a video sharing site

twitter.com—a social network

facebook.com—a social network

linkedin.com—a professional social network

Remember this is shared space. Many businesses find this out the hard way. Amassing thousands of “LIKES” on Facebook doesn’t mean much if you can’t connect directly with your clients or fans. When these shared spaces (like Facebook) change their “rules” it can mean lost connection and lost revenue if you haven’t collected individuals’ email addresses.

Post #3 – Your Space: 

This is truly your own space. The key here is control. You determine what gets posted, sold, listed, published, or featured. Examples of your space includes a website, blog, (OR email). Here are the differences between the two:

  • Websites are often “one and done,” simply because of their structure. You visit them once, then you’re done. You might return to a website out of curiosity or the need to purchase a product. But for the most part it’s static content.
  • Blogs (at least the good ones) publish fresh, valuable content. Because of the ability to comment, blogs often foster a sense of community too. Blogs should include the ability for readers to subscribe in exchange for providing their email address. This way your content will be sent to readers automatically

The results are in!

The single most important component of all online business is your email list. In other words, your success as a business is deeply dependent upon YOUR SPACE.
When I say this to most authors, speakers, entrepreneurs, and coaches, they often stop making eye contact for 1 of 2 reasons:
  1. If they’re honest they have no email list.
  2. If they have an email list then it’s not growing and they don’t know how to leverage it.

Maybe you’ve heard people say things like “the money is in the list” when referring to email? The truth is, these people know something that most others don’t.

The secret to going pro with your passion is not about being on every social media platform, despite what you might have heard. I am passionate about helping struggling authors and entrepreneurs because more than 5 years ago I was one too! Fast forward to today, and now we have a global business with thousands of clients from all around the world.

So how did this happen? It’s quite simple actually. It’s because we discovered how to use our email list correctly.

Isa Adney -The single most important component of all online business is your email list and how you use it, known as email marketing.The other day I called up the founder of ConvertKit, my friend Nathan Barry. I told him how many tribe members were asking for more help in this area. I’m committed to helping the Igniting Souls Tribe get set up for some success in 2018.

We decided the best strategy would be to host a free workshop on why email marketing is a key foundation to publishing a book and growing a business, and how you can use email to do both.

Nathan introduced me to the best woman for the job, my new friend and fellow creator Isa Adney from ConvertKit!

Isa is the Webinar Producer at ConvertKit, and she’s also an author and blogger (her first blog has been viewed over 1 million times!). ConvertKit is an email service provider that is geared toward helping creators like us and other authors and entrepreneurs earn a living doing what they do best.

The live workshop will be Tuesday December 19th at 10:00am Pacific |1:00pm Eastern and you can save your seat right here!

During the workshop Isa is going to teach us:

  • Why an email list is crucial to growing our readership and our business
  • How to use email marketing to get published and sell more books
  • What to write in our emails to help grow our audience and our business

ConvertKit WebinarThis workshop is useful for anyone, not just those who use ConvertKit, so you’ll get real, actionable takeaways that you can implement right after the workshop, no matter what tool you use.

==> SAVE MY SEAT PLEASE <=== 

Be sure to register for the workshop even if you can’t make it live, because we’ll make a replay available until midnight the next day to anyone who registers. (I think it’s a smart move to make it live though because Isa has a $200 bonus that’s only available for live attendees).

Register Now ConvertKit

In today’s podcast I share how to use these keys to unlock your future. (Listen to this episode via itunesaudioboom, or stitcher).

 

This Episode is Sponsored By ConvertKit

Without an email list we’re only business wannabes. (The truth hurts.) Maybe it’s time to stop talking about online business and start doing online business instead? According to Email Tool Tester—and several other independent tests—ConvertKit is THE best email provider in terms of deliverability. 

ConvertKit is the best email provider

Check Out This Resource Mentioned

If you want to try out ConvertKit CLICK HERE to get your first month FREE.

ConvertKit is the best email provider

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To share the Igniting Souls Podcast on Twitter quickly and easily, just click the box below. Your tweet will automatically be populated with this copy:

[ctt template=”1″ link=”p44Gs” via=”yes” nofollow=”yes”]The single most important component of all online business is your email list.[/ctt]

Comment and Share

Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher. This helps tremendously in bringing the podcast to the attention of others. I am also mentioning the names of all who rate the podcast with 5 stars in future episodes.

We encourage you to join the Igniting Souls Tribe on Facebook. It’s a community of like-minded influencers as well as listeners of the Igniting Souls Podcast.

And, by all means, if you know someone you think would benefit, please spread the word by using the share buttons on this page. Finally, thanks for listening and remember, “The most powerful weapon on earth is the human soul on fire.”

Episode 80 – How to become a thought leader and certify people on your own content

Could you be earning more influence, impact, & income?

If you’re a content creator (speaker, blogger, authors, podcaster, etc.) and you’re not certifying people to speak, coach, and train on your content, then you could be leaving massive amounts of influence, impact, and income on the table.

Over the past 5 years we’ve issued well over 100 certifications for our 3 teams: Your Secret Name, The Deeper Path, and Dream Job Coaches. The crazy thing is, we’ve never publicly promoted our teams. 

Instead, people who went through our coaching programs and experienced massive life change asked us to be certified. They wanted to create life-change in others through their own speaking, coaching, and training.

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

 

One of the Best Decisions We Ever Made

I had reservations at first. The issues centered around ego, control, and fear. Family members even advised me against it. But then, I woke up and realized the massive benefits for the team members and our mission—Igniting Souls. Today looking back, it’s one of the best decisions we ever made.

In this episode, I share: How to Become a Thought Leader and Certify People on your own Content. I share the quick backstory below.

And for the first time ever, during the next 7 days we’re taking applications for new team members. If you’re interested in learning more, please watch this 2 minute video here. After you do, you can then check out whichever team you’re interested in applying for: Your Secret Name, The Deeper Path, Dream Job Coaches. Here’s just a few of our team members.

Should you Certify People Your Own Content?

I get it. As content creators, we’re often scared to “let go” of our message. It’s our baby after all.  Will people represent our message well? Will they take care of it?  Six years ago issues of ego, fear, and control kept me from ever considering it.

But then I woke up and I’m so glad I did. On the podcast and below I share more about the story and process. However, here’s 7 quick reasons to help make the decision easier.

C Coaches: You don’t have enough hours in a day to help all the people that need it.

E Empowerment: Your message won’t reach its potential if you protect it.

R – R.O.I. : Your team increases their impact and income AND yours.

T – Trainers: You can’t train all the people who need your content.

I – Influence: Your influence will grow as you grow your team.

F – Focus: You can only do a few things well and you have more content to create.

Y – Yawp: Your need barbaric YAWPERS that make the message even better.

How it All Happened

Almost 6 years ago Your Secret Name—my fourth book—released in September, 2010. In a matter of weeks we realized this book was special without much of our own doing. The book touched on an issue common to many adults and teens alike—identity. I blended my story overcoming self-injury with the reader’s journey of discovering who they were created to be.

My friend Gabe created an interactive website that combined free tools with support from our growing community. My friend Josh produced a beautiful book trailer, and we began getting emails from people of various backgrounds and struggles. They told us about their newfound freedom and how they discovered a connection with their Creator, their community, and their core.

Stories of victory over suicidal thoughts, depression, prostitution, workaholism, anorexia, and low self-esteem poured in. We continued sharing the message as best we could, but we’d clearly reached our capacity. Back then my day job brought its own set of challenges and commitments. And although I entertained thoughts of jumping into my dream job full-time, book sales alone didn’t come close to paying the bills.

Then it happened. I received an email from Desiree Arney, a stranger in New Jersey touched by the message. Long story short, after a couple chats David and I asked her to join our “team.”

The word team was a bit presumptuous. Although we wanted to change the world, we didn’t have a plan, a platform, or a paycheck. We figured passion was enough so we kept moving forward. A few months later we decided to have a conference and over one hundred people showed up. Toward the end of the conference we blocked off an open mic time for participants to share their thoughts about the day.

The stories of transformation people shared blew us away. Feeling momentum and divine favor, we created the Your Secret Name Team. Clearly we needed a way to multiply our impact and fund our efforts. I knew I couldn’t accept every gig, and although I felt a little guilty turning down some opportunities, my family and day job took precedence.

In no time we added a dozen members from all over the world, including Europe and New Zealand. Additional team members trickled in, and our impact and income increased slowly but steadily.

Benefits of Passive Impact

Even better than the passive income was the passive impact.

I remember one chilly Ohio afternoon playing with my three children on the living room floor. I think Isabel won out with her game choice—sleeping giant. Our stomachs were full from a scrumptious Sunday lunch and the wood in the fireplace crackled and popped. Snowflakes fell softly outside and my wife and I smiled at each other as we tried to keep up with three active kids.

Later that evening I checked our Secret Name Facebook group. Thrilled to read the posts, I learned how that weekend three separate team members had conducted Your Secret Name events in their own cities.

I smiled. While I enjoyed my loved ones in the comfort of my home, our passive impact business was igniting. Our team was communicating this message of hope to people who needed healing. It hasn’t stopped since.

 Want to Join our Team of World Changers?

What about you? Do you want a business or ministry in a box? Do you want to join a Team of World Changers and increase your influence, impact, and income?

For the first time ever, during the next 7 days we’re taking applications for new team members. If you’re interested in learning more, please watch this 2 minute video here. After you do, you can then check out whichever team you’re interested in applying for: Your Secret Name, The Deeper Path, Dream Job Coaches.

Here are just a few of our team members. I’d love to read your application and see if we’re a good fit. It’s time to Ignite Souls.