Episode 76 – My Secret Launch Strategy: How to launch your book, brand, or business with a significant splash


Chances are you’re probably going to want to launch a book, brand, or business sometime in the next 5 years. True?

If so, you might want to apply to join the ELIXIR Project VIP Launch Experience. Rather than launch my next book in isolation, I’m inviting a select group of people to join me on an amazing journey for the next 6 months. Call it a mentoring experience. Call it an experiment. Call it fun.
In this week’s podcast I go into depth about the: who, what, when, where, why, and how of the experiment. I have 3 goals, 4 target audiences and I provide 5 benefits. You can beat the rush and apply here immediately OR if you want the full scoop read below OR listen to the episode.
Simply put, I will pour everything I have into this VIP group over the next 6 months. I hope you’re one of them.

(Listen via itunes, audioboom, stitcher, or click on the pic below.)

The ELIXIR Project VIP Launch Experience is for amazing people like you.

My goal in starting this is three-fold:

1. TO SERVE = Anything I do flows a heart of service. I’m committed to add value to like-minded world changers…like you. I count it a high honor and deep privilege to serve you.

2. TO TEACH = This book is one big experiment. I’m pushing boundaries and borders. I’m taking big risks in the areas of ideation, innovation, and implementation. To do so, I know I need to be the “guinea pig” so you don’t have to be. I’m taking my 12+ year career in writing, publishing, and marketing and pushing the limits and the edges. I’m giving you a front row seat along the way. Together we’ll learn what works…and what doesn’t.

3. TO MOBILIZE = My purpose is simple: Igniting Souls. And my moonshot is epic: ignite one million souls by 2020. Bottom line, I can’t do it alone. Throughout history whenever a tribe of people bonded together and banded together for a common purpose, the world was never the same. I created this group for Souls on Fire who are crazy enough to change the world.

Although we come from a variety of backgrounds most of our members fit into 1 of 4 demographics:

1. AUTHORS: Some of you have written. Others are writing. And finally some will write. You’re here to learn what to do AND what not to do when you write, publish, and market your own books.

2. READERS: Some of you are big fans of young adult fiction. You’re here because you love the genre and you want to sink your teeth into the content before anybody else.

3. ENTREPRENEURS: Some of you want to create follow-up products and services for your business or books (fiction or non-fiction). You’re here to learn how to turn your ideas into a really cool sustainable business or ministry.

4. FRIENDS: Some of you have been with me since the beginning. Others are brand new friends. Either way, I’m truly blessed we’re on this journey together.

I’m forever grateful.


As a member of the VIP Launch Team Experience, you will get exclusive access to:

  • Behind the scenes coaching on how to write, publish, and market a bestselling book.
  • Detailed instruction on how to grow your own tribe and build your own platform.
  • Proven formula for how to successfully launch a book.
  • Step-by-step training for how to turn a book into a thriving business/ministry with follow-up products and services.
  • Transformational community with fellow world changers via private Facebook group.

Our only requests for launch team members are:

  • Read the book—or sample chapters—ASAP upon receipt.
  • Provide feedback and engage with us via Facebook or email.
  • Leave a review on Amazon / Barnes & Noble on launch date.
  • Help spread the word about the book (we’ll equip you with tools to share).

Interested? Please click on the link or pic below to apply.



QUESTION: Are you planning to launch a book, brand, or business sometime in the next 5 years?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

About The Author

Kary Oberbrunner

KARY OBERBRUNNER is a Wall Street Journal and USA Today Best-Selling Author and CEO of Igniting Souls Publishing Agency, a global company that runs on EOS. Its core focus is helping people write, publish, and market their books the right way and turn them into 18 streams of income. He’s an award-winning author of ten books, a screenwriter, and he’s been featured in Entrepreneur, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. As an international speaker, he loves topics that capture his heart and mind such as: leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist and host of the Blockchain Life podcast, he often consults on marketing, branding, IP, and NFTs. He has several earned degrees including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He lives in Ohio with his family.

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