start a coaching business

9 reasons why NOW is the best time to start your coaching business

Should you Start a Coaching Business?

Better face the facts. It’s highly unlikely you’re going to retire at your current place of employment. This means your current day job is temporary. Some employees hear this and “go ostrich.” Fearfully, they stick their heads the ground and ignore this truth. Other employees wake up to the fact it’s their responsibility to create a side hustle now, before their jobs are eliminated or outsourced.

I meet people nearly everyday who weren’t ready for this harsh reality.

Their jobs were secure one day and suddenly non-existent the next. Understandably, this creates panic in people that have what I call a “long-term contractor” mindset. Contrast that with what I call a “functional freelancer” mindset. These people don’t worry at all. Notice the differences below displayed in the chart I pulled from my book Day Job to Dream Job.

Functional FreelancersIn today’s podcast episode I share 9 reasons why now is the best time to start a coaching business as your side-hustle. (Listen to this episode via itunes, audioboom, or stitcher).

How to Create a Successful Side-Hustle

Don’t misunderstand me. I’m not suggesting you go and quit your day job today. Quite the opposite. Actually, I’m encouraging you to keep your day job while you start your side-hustle. The odds of succeeding are actually in your favor. In fact, according to an extensive study, you’re 33% more likely to succeed in your start up if you don’t quit your day job cold turkey.

Check out this excerpt from the Harvard Business Review:

Entrepreneurs who give up their day jobs in stages are 33% less likely to fail in their start-ups than those who leave their jobs precipitously to run their new businesses full-time, according to a study of thousands of Americans by Joseph Raffiee and Jie Feng of the University of Wisconsin-Madison. The staged approach, which allows entrepreneurs to gain important knowledge about their new businesses while phasing out their paying jobs, has become much easier with the rise of digital technologies that reduce the cost and time commitments of starting new companies, the authors say.

Earn Extra Income while in your Day Job

In 2011, while still in my day job, I saw the writing on the wall. Although I loved the people I worked with and the organization I worked for, I also knew I had untapped potential and unrealized dreams.

I began coaching a few clients on the side. After a few months of seeing clients become souls on fire, I knew I was hooked. The extra income helped me realize I could scale this side business and eventually leave my day job.

The model was so successful people began asking if I could teach them how to start a coaching business on the side. I took their requests seriously. I showed them how to use content from my book Your Secret Name content with their clients. In a short time, we certified over a dozen speakers, coaches, and trainers from all over the world. Today we have well over a hundred team members certified on 3 different programs:

* Your Secret Name

* The Deeper Path

* Dream Job

9 Reasons Why Now is the Best Time to Start a Coaching Business

These are the 9 benefits we provide for each of our coaches:

  1. Worldwide Certification: The ability to speak, coach, and train, any individual or group anywhere in the world utilizing the curriculum (Your Secret Name OR Deeper Path OR Dream Job Coach), products, and content.
  2. Total Profit: You keep 100% of the proceeds, honorariums, and income you receive from your services.
  3. Daily Support: As a member of my private on-line coaching group, you are encouraged to ask questions about your business and brand. I’ll respond back with tips, tools, and tactics to help you create quantifiable success and significance as a team member.
  4. Video Training: Take a front row seat and we’ll show you exactly how we run our own live events, coaching sessions, and programs. You’ll also receive videos of my keynote speeches. You’re welcome to customize these for your own speaking gigs.
  5. Audio Training: Listen to over one hundred hours of coaching calls, each categorized for an ultimate audio educational experience.
  6. Transformational Resources: I give you the exact same resources I use when I speak, train, and coach. This includes bumper videos, exercises, object lessons, slides, handouts, workbooks, and leader guides.
  7. Marketing Tools: Digital downloads customizable for your own event.
  8. Promotional Partnership: We list you and your bio on our website. Visitors are encouraged to contact and hire you through your branded email address we provide you.
  9. Global Community: Lifetime access to the Igniting Souls Tribe, our global community committed to each other’s personal and professional success.

Apply to Join our Global Team of Speakers, Coaches, and Trainers

A few times per year we receive applications from quality candidates who have an interest in joining the Igniting Souls Team. We’ll open our teams on June 20th and close them on June 27th. If you’re interested in applying please click on the respective link below. And if you’d like to apply for all 3 simply fill out an application for one and we will consider you for all three.

* Your Secret Name

* The Deeper Path

* Dream Job

I look forward to helping you start your coaching business NOW.

Your Secret Name, Deeper Path, Dream Job




About The Author

Kary Oberbrunner

KARY OBERBRUNNER is a Wall Street Journal and USA Today Best-Selling Author and CEO of Igniting Souls Publishing Agency, a global company that runs on EOS. Its core focus is helping people write, publish, and market their books the right way and turn them into 18 streams of income. He’s an award-winning author of ten books, a screenwriter, and he’s been featured in Entrepreneur, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. As an international speaker, he loves topics that capture his heart and mind such as: leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist and host of the Blockchain Life podcast, he often consults on marketing, branding, IP, and NFTs. He has several earned degrees including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Leadership. He lives in Ohio with his family.

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