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It's been said that you should be choosier about picking a business partner than even picking a spouse. While I don't necessarily agree with that I do know that business partnerships often begin on a napkin at a restaurant and end with a judge in a courtroom.   Choosing the right business partner is incredibly important. It can sink your future or solidify your present. In today's episode I share how to pick an UNHACKABLE business partner.

U = Unique N = Noble H = Happy A = Adept C = Collaborative K = Keen A = Achiever B = Believable L = Learner E = Electric

For additional content have you and your current or future business partner take the FREE Unhackability Assessment.

 

Or watch the FREE Unhackability webinar.

    https://elixirprojectexperience.com

(Listen to this episode via itunes, audioboom, or stitcher.)

What advice is breaking you?

Who's giving you orders? Is that advice benefitting you or breaking you? How can you know for sure?

What advice is making you?

You must decide what advice shapes you. You are the authority. More on this topic in the first part of the episode.

We find Sienna taking it.

In the second part of the episode, Sienna and her friends discover they can't run to the authorities for help. Here's why:

"Either of you care to explain why you had to drug us?” Chloe asks. “Walking out the front entrance of the airport would have been a little less…traumatic.”

“Couldn’t,” McNultey replies. “We received confirmed reports of more SWARM agents at the airport. And the board gave us strict orders about transporting all twelve clerics safely.”

“And we’re supposed to believe you?” Chloe asks. “I’ve already snapped photos of you with my ring. Who says we’re not going to turn both of you in to the authorities on charges of kidnapping?”

“Authorities,” McNultey laughs. “Did you hear that, Kiran? Young lady, you’re going to find out real quickly something you’d better never forget. We are the authorities. And someday you’ll look back and thank us for ‘kidnapping’ you. SWARM knows you twelve clerics are valuable, and that’s why they’re after you.”

Sienna knows the only way to discover the truth is to travel right through the fog.

Read chapter 7 now by clicking here. Each week we’re releasing another free chapter of Elixir Project, no strings attached. It’s yours for the taking and for the reading. Click on the pic below to get caught up to the most current chapter.    

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Are you ready for viral? 

If you've been around the Internet for more that a few days then you know going viral is a good thing. Let me qualify that last statement. If you have a book, brand, or business, then going viral is a VERY good thing. Virality increases your influence, impact, and income by gathering attention and engagement around your message. While most people would love to go viral, unfortunately, these same people have no clue HOW to go viral. Although engineering a video, website, or book to go viral is nearly impossible, there are 3 ingredients that make this phenomenon much more likely.

Do you know the ingredients? 

Going viral is a result three essential ingredients:

(1) COMMUNITY

When it comes to viral, which comes first content or community? Great question. Sometimes, it's community (like in the case of 21 Pilots). They have a cult following and so when they drop a new video it gets millions of views automatically.

(2) CONTENT

Other times it's content (like in the case of the chewbacca mom). She was relatively a no-name before her video hit the mainstream. Her video was so unique and valuable (entertainment quality) that it went viral quickly.

(3) CONVERSATION

Virality centers around conversation. Comments, opinions, and dialogue propels books, brands, and businesses further. When apple announced it's new products recently, conversation happened immediately. Even spoofs about the announcement went viral, fueling the conversation even further.

Going viral requires 3 essential ingredients: dynamic content, community, and conversation. (Tweet This)

In episode 85, I unpack these 3 essential ingredients. I also give you a proven example you can use to replicate for your own book, brand, or business. (Listen via itunes, audioboom, stitcher, or click on the pic below.)

Want to Sample the Ingredients?

With my new book ELIXIR Project, I wanted to "cook up" something amazing. As a result we decided to serialize the novel up until the launch. If you want to see these three ingredients in real time, you can check out the:

(1) Community =

It's called ELIXIR Project VIP Launch Experience. Click here or the pic to join.

(2) Content =

We release a new chapter every week on Sneak Peek Sunday. Here's chapter two.

(3) Conversation =

Each chapter includes a facebook thread where readers can weigh in with their thoughts, comments, and guesses (since this book is a conspiracy).   Out of my 6 traditionally published books, 3 ghostwritten books, and hundreds of other writing projects, ELIXIR Project seems to be the perfect mix of all 3 ingredients. (We'll see how this all shakes out on December 6th, launch day.) In the meantime, enjoy your FREE sample. And feel free to use this strategy for your own book, brand, or business. (And if you missed the global livestream from Friday, here's the limited time replay.)

  I overheard someone a few months back boasting about the amount of books she read over the past year (more than one per week). In addition, this person also subscribes to dozens of blogs and podcasts. She attends conferences, purchases products, and enrolls in many courses. The other people hearing these boasts were feeling rather small. They weren't consuming half as much content as her, not even 10%. The self-limiting beliefs and doubts were written all over their faces. They wondered:

Maybe this is why my business isn't going as well as it should? Maybe this is the secret sauce of success? Maybe I'm a loser?

If content volume alone was the true sign of success then, we should all drop everything and go binging. But content alone never helped anyone succeed. Knowledge isn't power. The right use of knowledge is power. (It's called wisdom.)

Focusing on volume at the expense of depth only ensures a shallow level of success. (Tweet This)

The truth is, most of us would experience massive benefits, personally and professionally, if we went on the Information D.I.E.T. Why? Isn't this reckless or anti-intellectual to stop consuming as much content? Not if you consider the truth.     There's more information produced every 2 days today than all the information ever created from the beginning of time until 2003. Did you catch that? This means if you're going to play the volume game you'll lose everyday! About 7 years ago I went on an information D.I.E.T. First I'll tell you the benefits. Next I'll tell you the components.

BENEFITS OF THE INFORMATION D.I.E.T.

Have you ever stood in front of the cupboard or refrigerator looking for something to eat when you're not even hungry? You might say everyday! If so you're not alone. We like to consume food when we're bored, confused, overwhelmed, or uninspired. Guess what? Many entrepreneurs do the same thing. They get bored, confused, overwhelmed, and uninspired too. When they do, the worst thing they can do is simply consume more content. This addiction to content is often fueled by fear (also called FOMO = Fear Of Missing Out). The problem is they're not even applying 1/10 of what they already know. More content gives them the illusion of accomplishment. They rationalize that they ARE doing something...they're eating. But simply shoveling in more content only leaves them feeling guilty, fat, lazy, and undisciplined. Seven years ago I made a commitment not to consume content unless I had a pre-established purpose.

Until thought is linked with a purpose, there is no intelligent accomplishment.   —James Allen (Tweet This)

In other words, I wouldn't just go to the cupboard (in this case the Internet) and consume empty calories. Instead, I'd do the tough work before I eat. I'd determine my purpose for consuming the content first. Then I wouldn't consume another piece of content until I applied what I just consumed. This drastically reduced my intake and it forced me to become an implementor.

Did it work? Unbelievably!

Besides having more margin, sanity, peace, contentment, and joy I also:

Went from my Day Job to Dream Job (full-time).

Wrote 4 more books. (7 total now)

Ghostwrote 3 other books.

Coached over 250 authors (many whom I helped write, publish, and market their own books.)

Co-founded Author Academy Elite.

Launched a Podcast.

Started a non-profit.

Coached over 1000 business clients.

Certified over 125 coaches, speakers, and trainers on my content.

Spoke at various conference, corporate/non-profit events.

Partnered with key influencers in my industry (such as Dan Miller for Escaping Shawshank).

Served my local business community with over 50 FREE seminars at the Igniting Souls Fellowship.

And much more.

COMPONENTS OF THE INFORMATION D.I.E.T.

You'd be amazed how much time you save if you chose to become selective about the content you consume. I'm not suggesting you stop consuming altogether. Rather, in episode 70, I share the formula I use to help me choose the content I consume. I call it The Information D.I.E.T. It's easy to list the components (knowledge). But if you want to hear how to use the formula you need to listen to the episode (wisdom). If you apply this formula in your own life you'll literally save a minimum of 10 hours per week for the rest of your life. Here are the components of the D.I.E.T.

D = Determine where you want to go

I = Identify who's getting the results you want

E = Eliminate all the empty calories

T = Turn your focus only after squeezing and applying every last drop of value

Now go listen to the episode. Your belly and business will thank you. —————- QUESTION: Do you think going on a D.I.E.T. will help you? (Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

LINKS: Igniting Souls Conference Kary Oberbrunner Author FB Page 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover more about Becoming Unhackable. We have multiple sessions on how to discover clarity personally and professionally.