(Listen via itunes, audioboom, stitcher, or click on the pic below.)

Becoming Unhackable – the event

In the first part of the podcast, enjoy a play-by-play breakdown of #IgnitingSouls16 from this past weekend. You’ll experience a plethora of coaching nuggets that will help you level up own book, brand, and business.

Some important announcements:

• Igniting Souls 2017 = Don’t miss out on our super early bird rate for #IgnitingSouls17. It expires on Friday, October 28th. Click here.

• Join our Global Team = Our teams attract some of the best people in the world and we’re looking to certify a few more speakers, coaches, and trainers. Although our teams are closed most of the year, a few times per year we take new applicants. Apply to become a Your Secret Name, Deeper Path, or Dream Job speaker, coach, and trainer. Doors close on Tuesday, November 1st.

Other cool links:

• Post-workout leadership lesson with Chet Scott of Built to Lead
• Igniting Souls 2016 Photo Album

Becoming Unhackable – the book

In the second part of the podcast, experience Elixir Project, the book. In chapter 8 of Elixir Project Sienna and her friends realize a little more about why they’ve been kidnapped.

Maybe my Uncle Cai has been protecting me, even now?

“College kids.” McNultey shakes his head. “You’ll get your new names soon enough.”

“Tonight, at the Name Change ceremony,” Kiran replies. “Of course, you’re going to need some work before you make your grand entrance to the worldwide audience.”

“Excuse me?” Chloe says. “Did you say world?”

“Why, yes. London is in shambles and humans have now been hacked. ELIXIR must respond with swift action or the whole planet will be thrown into chaos,” Kiran explains. “Why else would we go through all this trouble—kidnapping as you call it?”

I still don’t understand what Kiran is saying.

“What’s ELIXIR’s strategy, McNultey?” Darren asks. “Got some kind of secret weapon you’ve been hiding here on campus?”

“Wise guy, hey?” McNultey replies. “Of course we have a secret weapon.”
“What is it? A rocket? Supercomputer? Nuclear weapon?” Nick asks.

“More powerful than all those combined,” Kiran replies.

“What could be more powerful than a nuclear weapon?” Chloe asks.

“Why, that’s simple, dearie—you. You’re the secret weapon.”

Get your chapters 1-8 absolutely FREE by clicking here.

Ready for more neuropathways?

In the first part of this episode I discuss why live events are so powerful. Simply put, it’s because they stretch us. This phenomenon is called nerouplasticity. Experts used to believe this process ended in our childhood.

However, the latest studies reveal that we can carve new pathways into our brains well into adulthood. One of the ways we do this is by being exposed to new settings, circumstances, people, and experiences. In these situations we’re literally being stretched in ways.

Ready for more conspiracies?

In the second part of the episode, we find Sienna and her friends in a difficult situation facing a difficult decision. Here’s a sneak peek:

“Drink this,” McNultey orders. His eyebrows squish together at the top of his forehead just below his hair. Streaks of silver give away his age. He points to four vials of orange liquid on a high-top table in front of us. The clear glass cylinders rest on a simple glass tray.

“What is it?” Nick holds one vial between his right index finger and thumb. He lifts it up to the single lightbulb overhead, trying to identify the contents.

“Come on, people,” the senior officer growls, tapping his foot on the hard floor. “We have to move.” He places his hands on his hips, one hand near his stun gun.

Will Sienna and her friends follow McNultey’s orders or will they choose to disobey and suffer the consequences?

Read chapter 5 now by clicking here. Each week we’re releasing another free chapter of Elixir Project, no strings attached. It’s yours for the taking and for the reading. Click on the pic below to get caught up to the most current chapter.

And don’t forget about this week’s FREE Igniting Souls Fellowship: How to go viral with your book, brand, and business. Register here.

Clear Coaching

Clear Content

Clear Choices

Each week we’re releasing another free chapter of Elixir Project, no strings attached. It’s yours for the taking and for the reading. Click on the pic below to get caught up to the most current chapter.

(Listen on iTunes, stitcher, audioboom, or streaming audio by clicking play on pic below.)

Too Many Opportunities…That’s the Problem

We live in a time and place where opportunities abound…too many actually.
Just pick up your smart phone and you’ll see endless invitations to:

Play
Join
Browse
Buy
Look
Promote
Engage
Comment
Post
Scroll
And a thousand other actions…

Sooner or later though, you’re going to have to make a choice. Are you going to be a consumer, critic, cynic, or creator. Our world is an inch deep and a million miles wide. If you want to stand out then you’re going to need to separate from the pack and differentiate yourself.

To increase your influence, impact, and income you need to get smarter. (Tweet This)

In my 39 years on the planet, after coaching thousands of clients and engaging with hundreds of businesses and business models, I’ve realized a truth. I believe it’s the smartest way to more influence, impact, and income.

Why it Makes Sense to Get SMART

At the end of your life you can look back and see hundreds of half-dug holes. In our illustration these holes represent places where you tried to make an impact.

Most people start digging with the best intentions, but then they stop digging for one reason or another. Fast-forward and then they start digging a brand new hole. As a result, they never take an idea to it’s full potential…and quit right before they get to the good stuff.

Thankfully, there is another option.

You can become an outlier. You can take one of these holes and then dig, dig, and dig—mining it for all it’s worth. Many times these deep holes connect with other deep holes, becoming synergistic and creating even more influence, impact, and income.

Such was the case with my last 3 books: Your Secret Name, The Deeper Path, and Day Job to Dream Job. I sought out to answer 3 questions:

Who am I?
Why am I here?
Where am I going?

We completed the SMART model by turning these 3 books into 6-figure businesses.

Getting SMART by writing, publishing, marketing your book the right way is wise for these 5 reasons:

S = Specialization: A book narrows your focus which increases your irreplaceability and value in the marketplace.

M = Magnification: A book acts a magnifying glass to your entire brand.

A = Articulation: The writing process forces you to be clear, concise, and direct.

R = Revitalization: Publishing a book brings new life to your business.

T = Transformation: The writing, publishing and marketing process always transforms the author first.

Here’s How to Get SMART

In this episode I teach you all about getting SMART.

(Listen here on iTunes, stitcher, audioboom, or via streaming audio by clicking play on the pic below.)

Before or after you listen to the podcast, I’m sure you’ll have more questions. I’ve helped over 40,000 aspiring authors find answers to these questions. This Wednesday August 24 on a FREE live webinar I’d love to help you too. You can secure your spot by registering here or by clicking on the link below. (We’ll send those who register the limited-time recording if you can’t make it live.)

When you register you’ll get a FREE 20 page guide that I’ll teach through on the webinar. The content will help you get SMART about increasing your influence, impact, and income.

If you can’t wait until Wednesday’s webinar and you need come clarity on these topics immediately, then check out these two videos. (Click on the pics to watch.)

Do I need a big platform before I write my book?

Why you should never treat your book like a business card.

Life is too short not to get SMART.

I can’t wait to see your dream in print. And if you need my help, then jump on the webinar.
Let’s make it happen together.

S = Specialization

M = Magnification

A = Articulation

R = Revitalization

T = Transformation

———————

QUESTION: What would you do with more influence, impact, and income?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

Sales and marketing?

Those two words sound like cuss words to most of us creative folks. (BTW…you are a “creative folk” in my book, regardless how you feel on the topic.)

But without effective sales and marketing the best product or service doesn’t have a chance of survival. So what’s an entrepreneur to do?

• Do we focus on sales and marketing and go against our gut?
• Do we ignore sales and marketing and die a slow death?

How about neither!

I chose to redefine sales and marketing instead. For the past several years I’ve redefined sales as serving and marketing as storytelling.

Smart entrepreneurs view sales as serving and marketing as storytelling.
(Click to Tweet)

So does it work?

The results speak for themselves. Our business has doubled every year the past four years. I never focus on “selling” any client. Rather, I focus on serving them instead. In the process, many end up buying (remember Jonily’s own testimony from episode 53?)

Sadly, most businesses aren’t using social media intelligently. Unfortunately, they’re making some simple, but costly mistakes. In this week’s episode of the Igniting Souls Podcast, I unpack why most marketing I see on social media ISN’T WORKING.

I also share practical steps on how to make the switch effectively. I want you to maximize AND monetize your message to its fullest potential. (Click on the play button below to listen.)

If you want to change your marketing results you must change your marketing strategies. Listen to episode 61 and run circles around your competition.

———————–

QUESTION: What do you think is more effective feeling sold or being served?

(Please comment below. I’d love to hear your thoughts. And if you know someone who needs to read this, please encourage them by sharing this post) 

I believe you have what it takes. You may just not have the tools…at least not yet. Click on the pic below to discover how to get busy living. See yourself through new eyes and begin creating the life you want.