Creating live events, products, and programs can be some of the most rewarding experiences. They can change lives and increase your influence, impact, and income. Most people don’t know how to launch well. Rather, they stumble and fall. This result decreases your money, morale, and momentum. As someone who’s hosted more than 250 live events, I’ve been on both sides of the equation, and through the process, I’ve discovered 3 steps that make all of the difference. Over the last 15 years, we’ve integrated these components to create a multi-million dollar global business with sold out events that create lasting change in the lives of our attendees.