How to set fire to your business and brand

Set Fire to your Business and Brand

Fire is an unstoppable force. It can take life or give it. It inflict pain or initiate healing depending upon the person wielding it. At the 2017 igniting souls conference you’ll discover how to set fire to your business and brand and increase your influence, impact, and income.
We believe it’s so important that we’ll shut down everything we normally do for several months. Our entire team plans and prepares. Then we strategize and optimize one single event to create maximum impact for our clients.
In today’s podcast episode I share the reason why we chose this theme. I also unpack the three steps required to set fire to your business and brand. (Listen to this episode via itunes, audioboom, or stitcher).

After coaching hundreds of authors, speakers, coaches, and entrepreneurs, I’ve discovered the 3 steps required to set your business and brand on fire:

==> 1. Feel the fire

In the beginning all we see is ourselves. We feel the heat from our own fiery trials. The majority stays here forever. But our breakthrough is just on the other side of awareness—when we realize the obstacle is the way.

 

 

feel the fire - business

==> 2. See the fire

Looking outward, we now see others in need. Their struggle feels strangely familiar. Our former pain will become their future cure. With courage and clarity we do deep work so we can create deep impact.

 

See the fire - business

==> 3. Be the fire

By leveraging our hurts into a helpful framework, we open a new way and a new world. Through serving and storytelling, people embrace the solution and experience success. As we show up filled up, we set fire to our business and brand.

 

be the fire - business

Does it work?

We think so, but you be the judge. Here’s over 2 dozen unfiltered 3 minute stories of life change from past attendees. (More stories are being added every day.)
If we didn’t think it was the most important thing we could do, we’d eliminate it in a second. But the truth is that we know what the Igniting Souls Conference can do to you and your business. In fact, we’ve seen the same storyline play out hundreds of times.

igniting souls conference - business

People come skeptical at first. They’re a bit apprehensive about investing a couple days in a very “average” city like Columbus, OH. But then they step into our gathering space….
  • They hear the speakers.
  • They connect with fellow attendees.
  • They see what’s possible. 

AND EVERYTHING CHANGES! 

We’re such believers in this event I’m going to give you a private backstage pass to sample the speakers, schedule, theme, and deliverables.
A couple weeks ago I did a private all tribe call where we revealed everything planned for October 21-22 . Many who heard it were so moved to action, they registered on the spot. As a result, we are now 88% sold out. 

Do I want you to come too? Of course!

 
But I’m convinced that I don’t need to convince you of anything. Rather, I believe if you’ll listen to a few minutes of this the podcast you’ll recognize your own need and how we can solve the problems that are slowing you down at this very moment

igniting souls conference - businessIn fact, I believe if you don’t come you’ll waste years of your life and tens of thousands of dollars. Don’t take my word for it though. Listen to the podcast  you’ll see what I mean.

Just remember, the super early bird rate ends July 14th. If we sell out of tickets before the timer ends, well…then you’re out of luck. Although it won’t be the biggest event, our entire team is committed to making it the best…hands down. Here’s what you’ll experience:
  • Learn cutting edge tips, tools, and tactics from industry-leading experts getting real-time results.
  • Connect and collaborate with a global community of authors, speakers, coaches, and entrepreneurs committed to your success.
  • Discover the clarity and courage you crave to craft an action-oriented plan that achieves your ultimate dream.

“The most powerful weapon on earth is the human soul on fire.”
—Ferdinand Foch

9 reasons why NOW is the best time to start your coaching business

Should you Start a Coaching Business?

Better face the facts. It’s highly unlikely you’re going to retire at your current place of employment. This means your current day job is temporary. Some employees hear this and “go ostrich.” Fearfully, they stick their heads the ground and ignore this truth. Other employees wake up to the fact it’s their responsibility to create a side hustle now, before their jobs are eliminated or outsourced.

I meet people nearly everyday who weren’t ready for this harsh reality.

Their jobs were secure one day and suddenly non-existent the next. Understandably, this creates panic in people that have what I call a “long-term contractor” mindset. Contrast that with what I call a “functional freelancer” mindset. These people don’t worry at all. Notice the differences below displayed in the chart I pulled from my book Day Job to Dream Job.

Functional FreelancersIn today’s podcast episode I share 9 reasons why now is the best time to start a coaching business as your side-hustle. (Listen to this episode via itunes, audioboom, or stitcher).

How to Create a Successful Side-Hustle

Don’t misunderstand me. I’m not suggesting you go and quit your day job today. Quite the opposite. Actually, I’m encouraging you to keep your day job while you start your side-hustle. The odds of succeeding are actually in your favor. In fact, according to an extensive study, you’re 33% more likely to succeed in your start up if you don’t quit your day job cold turkey.

Check out this excerpt from the Harvard Business Review:

Entrepreneurs who give up their day jobs in stages are 33% less likely to fail in their start-ups than those who leave their jobs precipitously to run their new businesses full-time, according to a study of thousands of Americans by Joseph Raffiee and Jie Feng of the University of Wisconsin-Madison. The staged approach, which allows entrepreneurs to gain important knowledge about their new businesses while phasing out their paying jobs, has become much easier with the rise of digital technologies that reduce the cost and time commitments of starting new companies, the authors say.

Earn Extra Income while in your Day Job

In 2011, while still in my day job, I saw the writing on the wall. Although I loved the people I worked with and the organization I worked for, I also knew I had untapped potential and unrealized dreams.

I began coaching a few clients on the side. After a few months of seeing clients become souls on fire, I knew I was hooked. The extra income helped me realize I could scale this side business and eventually leave my day job.

The model was so successful people began asking if I could teach them how to start a coaching business on the side. I took their requests seriously. I showed them how to use content from my book Your Secret Name content with their clients. In a short time, we certified over a dozen speakers, coaches, and trainers from all over the world. Today we have well over a hundred team members certified on 3 different programs:

* Your Secret Name

* The Deeper Path

* Dream Job

9 Reasons Why Now is the Best Time to Start a Coaching Business

These are the 9 benefits we provide for each of our coaches:

  1. Worldwide Certification: The ability to speak, coach, and train, any individual or group anywhere in the world utilizing the curriculum (Your Secret Name OR Deeper Path OR Dream Job Coach), products, and content.
  2. Total Profit: You keep 100% of the proceeds, honorariums, and income you receive from your services.
  3. Daily Support: As a member of my private on-line coaching group, you are encouraged to ask questions about your business and brand. I’ll respond back with tips, tools, and tactics to help you create quantifiable success and significance as a team member.
  4. Video Training: Take a front row seat and we’ll show you exactly how we run our own live events, coaching sessions, and programs. You’ll also receive videos of my keynote speeches. You’re welcome to customize these for your own speaking gigs.
  5. Audio Training: Listen to over one hundred hours of coaching calls, each categorized for an ultimate audio educational experience.
  6. Transformational Resources: I give you the exact same resources I use when I speak, train, and coach. This includes bumper videos, exercises, object lessons, slides, handouts, workbooks, and leader guides.
  7. Marketing Tools: Digital downloads customizable for your own event.
  8. Promotional Partnership: We list you and your bio on our website. Visitors are encouraged to contact and hire you through your branded email address we provide you.
  9. Global Community: Lifetime access to the Igniting Souls Tribe, our global community committed to each other’s personal and professional success.

Apply to Join our Global Team of Speakers, Coaches, and Trainers

A few times per year we receive applications from quality candidates who have an interest in joining the Igniting Souls Team. We’ll open our teams on June 20th and close them on June 27th. If you’re interested in applying please click on the respective link below. And if you’d like to apply for all 3 simply fill out an application for one and we will consider you for all three.

* Your Secret Name

* The Deeper Path

* Dream Job

I look forward to helping you start your coaching business NOW.

Your Secret Name, Deeper Path, Dream Job

 

 

 

How to find clarity and courage to say no to shiny objects

Shiny Objects Steal Your Best From You

Shiny objects are simply dressed up distractions, designed to sabotage you and your success. They often arrive in your inbox appearing as “good” opportunities sent by sincere people.

Unfortunately, pursuing them demands a hefty price tag—measured in dollars and hours. If you’re not careful, they’ll suck you in. You’ll emerge months or years later bankrupt of energy and enthusiasm. They’ll rob you of your best ideas and leave you footing the bill.

In today’s podcast episode I share how to say no to these distractions.

(Listen to this episode via itunes, audioboom, or stitcher)

Clarity Steers You Away From Shiny Objects

Can anyone resist shiny objects? After all, their “pull” is so strong. Besides distractions are a common coping mechanism we use when we feel overwhelmed with life. No wonder why so many of us crave them.

A life of distraction will never produce a life of meaning.

Free Deeper Path BookIf you want your time to count then you must count your time. You must wake up to the fact that life is too short to chase shiny objects for too long.

Over a decade ago, I sought out distractions on a regular basis. Truth be told, I used them to numb my pain. Thankfully, I woke up to the fact that numbing my pain was also numbing my potential.

At that same time, I met a man named Chet Scott who helped me break free from my addiction to shiny objects. He showed me a process in which I authored my OPUS.

O = Over-arching Vision

P = Purpose

U = Unifying Strategies

S = Scorecard for Significance

I took that Deeper Path and put pen to paper. I emerged with clarity for the first time in my life. (Read my OPUS by clicking the image.)

opus

Courage Helps You Say No to Shiny Objects

To this day, my OPUS guides me toward clarity and away from shiny objects. I refer to it on a daily basis—after all we each make 35,000 decisions a day. Unless we have a built-in filter we’ll burn out.

Want to author your OPUS? I think it’s the best tool to find the clarity and courage to say NO to shiny objects. The Deeper Path will open you up to a new way and a new world. I bought you a FREE copy and I’ve included the Purpose Assessment with each order. All I ask is that you cover a small fee for shipping and handling.

All the details are here, but we only have a limited supply. Grab your FREE copy today and discover how to say no to the shiny objects.

Free Deeper Path Book

 

How to Turn your Book into a Dream Business

Dreams aren’t given to you; they’re given through you.
Your dream is a temporary trust and unless you take action, it will flee you as quickly as it found you.

Start Dreaming. Stop Doing

I want you to imagine a life you love. If you’re like most people then this isn’t your current reality…at least not yet. But turning points happen in an instant and this could be your defining moment. Change happens when we decide to think differently and then back that new thinking with new acting.

I just recently returned from a trip where I wrote, spoke, and coached some amazing men and women from all over the world. I taught 4 different times. I also connected with many industry leading colleagues at something called the Epic Breakfast Club. I didn’t pay for my housing, my travel, or my food on this trip. Every single place I went, my ticket in the door was simply my books.

Reflecting over this past week and over my last 15 years, I’ve discovered how to turn my books into a dream business.

Mastermind

Turn your Book into your Dream Business

Books are somewhat magic. They open doors you didn’t even know existed. Here’s what I mean.

D – Demystify: Books help you clarify your message.

R – Refortify: Books help you strengthen your brand.

E – Edify: Books help you build your business.

A – Amplify: Books help you increase your impact.

M – Magnify: Books help you expand your reach.

How to Turn a Book into a Dream Business

In today’s podcast episode I share how to turn your book into a business. (Listen to this episode via itunes, audioboom, or stitcher)

 

Stop Dreaming. Start doing.

If this sounds interesting, I want to show you how to do the same. I want to teach you how to turn a Book into a Dream Business. This week I have a FREE webinar where you can discover:

—> 5 Reasons why your Book ISN’T a Business Card
Business cards don’t change lives. Books do! I’ll show you 5 reasons why your book is actually a business. Better yet, I’ll show you 1 simple step for turning your book into a dream business.

—> 3 Differences between Poor Authors and Smart Authors
Although I was traditionally published, I made 3 major mistakes with my first 3 books. As a result, I kept my day job. I’ll show you how I made the switch and turned my next 4 books into 4 separate 6-figure businesses.

—> How to Turn your Book into 18 Streams of Income
No hype…just hope. I’ll give you a roadmap for turning your current and future book into 18 streams of income. Sink your teeth into a proven model that gets results. I’ll unpack each model and give you one simple step to start your dream business today.

The webinar is free, but our spots are almost full.

Register now and get your free ebook immediately.

How to turn your book into 18 streams of income

The #1 thing your book, brand, and business needs even more than greater visibility

Visibility?

What would you give in exchange for more of it? Your reputation? Bank account? Friends or family? Your soul?

The quality of your soul is much more valuable than the quantity of your followers.

Your book, brand, and business doesn’t need more visibility. Rather, it needs more vision. When we lose our way—which we all do—we’re tempted to go after a quick fix…visibility. However, in these moments, what we truly need is something else…vision.

Vision over Visibility

Vision over Visibility!

Bono, frontman for the band U2, tells his faith journey in a song called Moment of Surrender. Recently, my friend Chet Scott founder of Built to Lead, turned me on to the song and the meaning behind it. In the song he says:

At the moment of surrender. Of vision over visibility

Bono had a choice between vision OR visibility. Early in his career Bono chose vision over visibility. Let’s be honest. Most rock stars would do anything for more friends, fans, followers, and finances. The reality?  They “sell out.”

Ready for some more honesty? We’re not that different. Are we? As bloggers, authors, speakers, coaches, entrepreneurs, and humans…we have this same choice every single day of our lives.

In today’s podcast episode I share a proven strategy to help speakers, coaches, and authors regain their vision. (Listen to this episode via itunes, audioboom, or stitcher)

 

Vision.

“When we lose our way, it’s because we’ve lost our why.”Gail Hyatt

We may start out incredibly clear, but then life happens. You get that call. Or that email shows up in your inbox. Or your proposal gets rejected. And in a matter of minutes, your vision suffers.

I call this a hack. Just like phones and computers get hacked, people do too. I call it a hack attack, and losing your vision is just 1 of the 8 negative results of getting hacked.

 

hack attack

 

When we suffer from a hack attack we have a choice. We can stay in that state, an unproductive one for sure. Or we can implement a hack counterattack.

I talk about this in Elixir Project a book that took me more than 2 years to research and write. Since the release of Elixir Project a few months ago, we’ve been getting countless emails, messages, and letters from readers who said the story helped them regain a clear vision for their lives.

And that’s why I’ve personally bought you a hardcover copy of Elixir Project ($29.99 retail value). I’d like to physically mail you the book. It’s FREE for you. All I ask is that you cover the shipping and handling.

Free Copy of Elixir Project

Each copy comes with an orange envelope containing a special tool that will help you keep your choose vision over visibility. We call it THE HACK COUNTER ATTACK.

In the book you’ll also discover a proven model for becoming unhackable in work and life. I made you a short video that tells you more. Click on the link to see the video and get your FREE book.

It’s your life. Will you choose vision or visibility? The choice you make, makes you. 

Free Copy of Elixir Project

 

How to leverage books to grow your influence, impact, and income

Is your book everything it could be?

For far too long, we’ve witnessed inferior books outshine superior ones simply because of better marketing. Although it might not be fair, it’s reality.

The Author Elective Series is designed to help authors and aspiring authors create more influence, impact, and income from their books.

Don’t worry. You don’t have to become someone you’re not. And we’re not talking about settling for spammy or salesy.

 

 

Instead, you’ll meet authors just like you who followed our model and found the way to win.

By redefining selling as serving and marketing as storytelling, you can level up your game too, just like them. In this live FREE 3-part Master Class series you’ll discover:


#1 – How to get your book into Barnes & Nobles and other bookstores

#2 – How to spike your book sales with a killer trailer and launch party

#3 – How to get 50 or more Amazon reviews in 1 day

As an author it’s easy to feel like everyone is against you. Imagine finally writing a book and then having Barnes & Nobles and other brick and mortar bookstores tell you:

“Sorry we CAN’T carry your book.”

Notice I used the word CAN’T not WON’T. The problem is that many authors don’t know the insider secrets that allow Barnes & Nobles to carry your book.

It has nothing to do with self-publishing. (HINT: It has everything to do with createspace and several other important factors.)

Remember, I’m a coach to over 300 authors. It’s my passion and joy to create a system that removes all the obstacles from your book getting into Barnes & Nobles and other brick and mortar bookstores.

I’ll tell you more about my proven model on our upcoming Author Elective Series.

 

How to get your book into Barnes & Noble

 

How to spike your sales with a book launch party and a book trailer

How to get 50 Amazon reviews on day one

 

I look forward to sharing these insider secrets. It’s time to stop playing small. You and your book are worth it.

In this series you’ll meet many people like Joan Turley. Odds are, she is kind of like you. For many years she had a dream; she wanted to become an author. She also wanted to do it right, without wasting time and money.
I helped Joan write, publish, and market her book the right way. Joan didn’t have a big platform, but she did have an important message and a desire to share it with the world. On the first day of her book launch she secured 50 amazon reviews.
I’ll tell you more about the process I showed Joan in our upcoming Author Elective Series. For now, enjoy Joan’s smile. It’s a picture of someone who achieved her dream.
Joan Turley Book

 

Joan Turley Book 50 Amazon Reviews

Hope you can join us. Click on the pic below or this link. We have a limited numbers of seats for these FREE LIVE Master Classes.

Author Elective Series

 

How FREE can catapult or cannibalize your business: A proven strategy to help speakers, coaches, and authors level up

Some coaches, speakers, and authors give away everything. As a result, they cheapen their brand; they burn out too. Others never give away anything. They come off as greedy and stingy; they repel people too.

FREE is a tool.

It can catapult or cannibalize your business. The difference depends upon how you use it.

So what’s the balance?

Are there guidelines for using FREE effectively?

In today’s podcast episode I share a proven strategy to help speakers, coaches, and authors level up. (Listen to this episode via itunes, audioboom, or stitcher)

 

Using FREE Too Much

Many authors, coaches, and speakers struggle charging money for their products and services. Maybe they don’t believe in themselves? Maybe they worry about others rejecting their prices? Regardless, giving everything away will put you out of business quickly.

Even if you could afford not charging for anything, your customers would soon devalue your products and services. An ancient saying goes:

“Where your treasure is, so is your heart.”

In other words, if you don’t invest any money, you’ll probably never invest your heart either. Commitment follows cash. (Tweet This)

Think about your own life. Have you ever failed to read a FREE book, attend a FREE webinar, or show up at a FREE event? If so, you’re not alone. When something is always FREE then it’s not usually taken seriously.

Using FREE Too Little

But never using FREE is a mistake too. If you never use FREE then the barrier of entry is often too high. Some people will never sample your products or services. Brands and businesses know this.

iTunes let’s your sample a song via an excerpt.

Amazon let’s you sample a book via look inside feature.

Producers let you sample movie via a preview.

FREE works when it’s used the right way.

My wife (Kelly) and I now love Nature Box. They give away their products to first time customers. We found a link like this and got $20 in healthy snacks. Not only was the food FREE, it was also painless process. Although I normally wouldn’t order snacks online, since it was FREE Kelly gave it a try.

To this day, we’re Nature Box fans. The dried peaches are my favorite and I now anticipate their arrival on our doorstep. (Go ahead and give them a try by clicking on the pic below. It’s FREE.)

nature box coupon

Using FREE Just Right

I’ve found that free done well answers these four questions:

F: Filter = Who should I invest in?

R: Repurpose = Where can I repurpose this content?

E: Expand = Will this expand my influence?

E: Engage = What is their next step to go deeper?

If you’re a speaker, author, or coach you can use FREE just the right amount. I’ve helped hundreds of thought leaders catapult their business by using FREE the correct way. Here are a few examples:

Speakers can use FREE…

I’ve seen speakers use FREE effectively by creating a speaker’s reel.

Potential customers can view past appearances via a one minute highlight video.

Also consider including a TV excerpt or audio sample from a podcast.

I do a FREE monthly event called the Igniting Souls Fellowship. (Check out our next one. It’s FREE.)

Coaches can use FREE…

Many coaches have success by offering a FREE complimentary coaching session.

This FREE coaching session could be face-to-face or virtual via skype or Zoom.

Consider doing a 3 session FREE mastermind. This is group coaching.

I like the combo of speaking FREE and then offering a coaching package at the end.

Authors can use FREE…

Most authors already use FREE on Amazon with the Look Inside Feature.

Consider doing a FREE KDP Select campaign for your Kindle. (There are pros and cons.)

Use an excerpt from your book in an article or blog post.

Do an audiobook. It’s the hottest publishing platform. Plus people can get a FREE sample.

I have something FREE for you

On October 9, 2014 I woke up in the middle of the night with an idea. I wanted to write a story that would help us see the power of our dreams and the obstacles that often prevent us from achieving them. That book—Elixir Project—took more than 2 years to research and write.

Since the release of Elixir Project a few months ago, we’ve been getting countless emails, messages, and letters from readers who said the story changed the way they now see the world and themselves.

I want this to be true for you too. And that’s why I’ve personally bought you a hardcover copy of Elixir Project ($29.99 retail value). I’d like to physically mail you the book. It’s FREE for you. All I ask is that you cover the shipping and handling.

==> https://elixir.karyoberbrunner.com

Free Copy of Elixir Project

Each copy comes with an orange envelope containing a special tool that will help you keep your dreams from getting sidelined and sabotaged. We call it THE HACK ATTACK.

==> https://elixir.karyoberbrunner.com

In the book you’ll also discover a proven model for becoming unhackable in work and life. I made you a short video that tells you more. Please click on the link below to see the video and get your FREE book.

==>https://elixir.karyoberbrunner.com

Thanks for listening. I believe in you more than you’ll ever know. I can’t wait for you to dive into the book and experience freedom.

Free Copy of Elixir Project

 

The top 3 mistakes people make when creating their website

Do you have a website?

Some experts have said if you don’t have a website then you don’t exist. Although this could be taken the wrong way, if potential customers and clients can’t find you then they can’t hire you. A website done well can communicate clarity and competence. It can also increase influence, impact, and income. But a website done wrong can send people packing within seconds.

Are you making 3 common website mistakes?

In this episode you’ll discover:

(1) What NOT to do: The top 3 mistakes people make when creating their website.

(2) What TO do: 3 components essential for communicating with online visitors.

(3) How TO do it: A bulletproof plan to help you increase your online influence.

(Listen to this episode below or via itunes, audioboom, or stitcher)

Questions that help bring clarity: 

1. Essence:

What is your site about?

What emotions should the site invoke?

What is being celebrated through the site?

Who are being encouraged or who need your services or products?

What sort of advice or information is being offered and to whom is it offered?

2. Feel:

What colors will best create the feeling you desire?

What textures, effects, and theme will best reflect the essence?

What key elements communicate the values of the site and inspire the emotions you desire?

3. Features:

What features are necessary to effectively run the site?

What would your readers and customers want to see?

What other attributes must your site possess?

Free Website Template

People who should listen:

* Business leaders who want to spread their message
* Non-profit influencers who want to propel their mission
* Aspiring authors who have a story to share
* Coaches and speakers who need more clients
* Professionals who want to increase their credibility in the marketplace
* Published authors who aren’t sure how to market their books effectively

Other Links Mentioned:

* Clearwater Counseling
* How to quit your day job and become a professional blogger
* How to become an author
* Coaching Insurance
* Business Cards
* Fresh Eyes Inc

Episode 108: 4 ways to attract better clients and more of them

(Listen to this episode via itunes, audioboom, or stitcher)

We don’t get what we want, we get who we are.

If we want to attract excellent clients then we must strive for excellence ourselves. After all, we can’t lead others where we haven’t led ourselves.

In this episode I share how attracting excellent clients comes down to one word: GIVE.

G = Generosity
I = Initiative
V = Victor
E = Enthusiasm

Enjoy your gift for a limited time. 

In the second half of this episode I also give a gift, as much as I am legally allowed to give away. Just listen and you’ll see what I mean.

———–

To download the entire gift for FREE use this link:
https://bit.ly/2gBpQIE

And then select the Elixir Project Audiobook:
https://amzn.to/2gDHIlX

OR if you’re already an audible member, for a limited time the complete audiobook is $1.99 here:
https://adbl.co/2mtylYx

How to Turn your Book into 18 Streams of Income

In this blog post I’ll show you 18 streams of income you can create from your book.
If you want my advance training immediately, access it for FREE here.
Best wishes and enjoy the blog post and the training. 

Your Book Shouldn’t Be a Business Card

Many times I meet authors who treat their books like business cards. Why? I’m not sure. Perhaps a self-proclaimed guru or mentor gave them this advice somewhere along the way.

Although there are major differences between business cards and businesses, most authors don’t know them. Sadly, this is why most authors are also broke. Here are just a few of the differences:

 

 

 

Poor Authors Make These 3 Mistakes

I started out as a poor author and I stayed a poor author, despite being a traditionally published. Put it this way, although I wanted to be a full-time writer I kept my day job. I made 3 critical mistakes in the beginning.

18 Streams of Income for your Book

Then in 2010 with my 4th book I started to get smarter. I changed my perspective and my influence, impact, and income began increasing. As a result, I turned my next 4 books each into 6 figure+ businesses. These 18 Streams of Income helped my dream of becoming a full-time writer become a reality. (If you want my advance training immediately, access it for FREE here.)

1. Audiobooks

A few months ago I wrote a blog post and recorded a podcast called: Why Audiobooks are the Fastest-Growing Format in Publishing and How to Cash In. If your books aren’t on audio you are missing a huge opportunity.

The “Try Audible and Get Two Free Audiobooks offer got me started on audiobooks a few years ago. Now I’m hooked! I’ve turned most of my books into audiobooks including my December release Elixir Project.

Here are 3 reasons why audiobooks are exploding in popularity:

* Audiobook players (a.k.a. smart phones) are always within our grasp.
* Audiobooks create an entirely different experience. (The spoken word adds a     new dynamic.)
* Audiobooks allow us to do two things at once (1 cognitive and 1 non-                 cognitive).

2. ebooks

Similarly to audiobook players, ebook readers are now as close as your smartphone. The average person touches their smartphone over 2600 times a day. Reading an ebook can happen while standing on a subway, sitting in a doctor’s office, or waiting in line at the grocery store. The deal sweetens rather quickly when most ebook royalties now pay authors 70% of the retail price.

3. Hardcover

Hardcovers make a statement unlike any other format. They scream expensive and they are. They often retail at more than twice the price of the paperback version. However, self-published authors and top selling traditional authors can benefit from getting massive discounts for their hardcover books when they order in bulk. (This is why you sometimes see certain authors “giving” away 10,000 copies of their hardcovers at their conferences—one copy per attendee.)

4. Softcover

Softcovers (also called paperbacks) are still hot sellers. This format gives your readers the benefit of your book without the higher cost of a hardcover.

5. EPUB

EPUB is an e-book file format with the extension .epub that can be downloaded and read on devices like smartphones, tablets, computers, or e-readers. Why not maximize your book sales by making it available in every format possible?

6. Mastermind Group

Napoleon Hill defined a Mastermind as, “Two or more people, who work in perfect harmony for the attainment of a definite purpose.” Masterminds can range in price from FREE to over $100,000 per person per year for high end versions.

I’ve created Masterminds around several of my books including this one that centered around Day Job to Dream Job.

7. Self-Study Online Programs

Many readers want to experience your content on a deeper level. As a result, we’ve created an online coaching program for each of my last 4 books, including my fiction book too.

Clients can access the content 24/7. Best of all, you only need to create this once and then you can increase your influence, impact, and income for the rest of your life. Here is a description for each of our 4 Online Programs:

* Your Secret Name 5 Week Journey
* The Deeper Path Coaching Cohort
* Dream Job Bootcamp
* Elixir Project Experience

8. Live Coaching Programs

I love the rush I get from coaching clients through my books in a live setting. Although I started in 2012 with in-person coaching programs, after a few months I quickly moved these coaching programs to include a live virtual programs too. This is easy to do with Zoom for as little as $15 a month. You can even record the session and send the video to clients who had to miss. It’s as easy as connecting with your phone, tablet, or computer.

9. Certification Program for Speakers, Trainers, Coaches

One of the smartest ways to increase your influence, impact, and income is to certify other people to speak, coach, and train on your content. We began this process in 2011 and today we now have over 100 team members in over a dozen countries. It’s been a wonderful process for everyone involved.

We open up our Igniting Souls Teams four times a year. You can check out the benefits and the process for each of our three teams below:

* Your Secret Name Team
* Deeper Path Team
* Dream Job Team

10. Paid Webinars

You can run FREE webinars through Go To Webinar or many other platforms. These webinars can be live or recorded. We run several FREE ones like How to Become Unhackable. However, you can charge a fee for these webinars too. It’s a great way to bring in some extra income and extend your reach.

11. Paid Conference Calls

Paid conference calls are cheaper and just as effective. I ran dozens of conference calls several years ago. With FREE tools like eventbrite and freeconferencing there is no reason not to. We use eventbrite monthly and have for the past five years.

12. Keynote Speaking

Getting paid to share your message is an incredibly rewarding experience. Why not? You’re the expert…and you literally wrote the book! You should be the one to speak on your subject matter. Keynote speaking often involves traveling to breathtaking places and connecting with amazing people.

13. Live Seminars

I’ve done over one hundred live seminars on topics from my books. These ranged from 30 minutes to several hours. I love this format because it gives people the opportunity to experience you and your content in a small way without a high level of commitment. Don’t forget to have a table in the back where you can make your books and coaching programs available.

14. Conferences

The past 5 years we’ve had an annual event called the Igniting Souls Conference. People come from all over the world come to attend. Think of it as a family reunion chocked full of practical content. Last year we designed the entire conference around my most recent book—Elixir Project. Attendees learned how to become Unhackable in work and life.

15. Workshop Immersion

Don’t think your event needs to take place within the four walls of a hotel or conference center. My book Day Job to Dream Job uses a Shawshank Redemption metaphor to describe how the prison of our day jobs keep us institutionalized. In the book I teach people how to go from Prison to Plan to Payoff.

I thought it would be cool to have an event called Escaping Shawshank at Shawshank Prison. We taught people how to escape the prisons holding them back. Every attendee said this event was life-changing.

Think outside the box. Maybe your immersion experience could be at a castle, a bed-and-breakfast, a museum, or some other exclusive location relevant to your book.

16. High-End book Creation Consulting

Once you create a few of these streams of income, people begin to take notice. They look to you as an authority who can help them in their own author journey. If you’d like you can begin consulting with individuals or organizations. I call these 1/2 day experiences Igniter Sessions. I find them incredibly fulfilling for me and the author alike.

17. High-End book Marketing and Launch Consulting

Again, at this point you’re creating an amazing enterprise. I document everything I do in my own launches so I can help others save time and money when it comes time to create their own launches. Marketing the book is as important as writing and publishing the book. Although I charge for my consulting, I share many tips, tricks, and tools, in this FREE training. Over 50,000 authors have benefitted from this content.

18. Author Program

After creating 17 streams of income you might want to think about creating your own author program. I’ve helped over 300 authors write, publish, and market their book the right way. Each of them started by watching the FREE training below. On the webinar there is no click to buy anything. Rather, you’ll receive a webinar guidebook that will help you on your author journey.

Every minute is designed to bring you value. I’ve reduced the most important lessons I’ve learned in my 13+ year career as a 6 time traditionally published author.

 

Now it’s Your Turn

I hope this blog post has helped you imagine what’s possible for your book. And I hope you never refer to your book as a business card. Books change lives, including your current or future one. If there’s anything you need or if you’d like to share your thoughts about this post please comment below.

I read every single one and my heart is to serve and help you on your author journey. If you know another author who would be inspired to dream bigger by reading this post please share it with him or her. And don’t forget about the limited time FREE author training.

Your Author Coach,

 

—Kary Oberbrunner